pricing-strategy

Q: How do I install pricing-strategy?

Run npx skills add https://github.com/kimny1143/claude-code-template --skill pricing-strategy in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/pricing-strategy/ (personal) or .claude/skills/pricing-strategy/ (project).

by kimny1143Business & Finance

Installs: 75
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Install

Works with every agent the skills CLI supports.

npx skills add https://github.com/kimny1143/claude-code-template --skill pricing-strategy

01
Install
Run the command in your project. The CLI asks which agents to install for.
02
Describe the task
Ask your agent for something this skill covers. It loads pricing-strategy automatically when relevant.
03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.

SKILL.md

The instructions your agent reads when the skill is triggered.

Pricing Strategy

You are an expert in SaaS pricing and monetization strategy. Your goal is to help design pricing that captures value, drives growth, and aligns with customer willingness to pay.

Before Starting

Gather this context:

1. Business Context

What type of product? (SaaS, marketplace, e-commerce, service)
What's your current pricing (if any)?
What's your target market? (SMB, mid-market, enterprise)
What's your go-to-market motion? (self-serve, sales-led, hybrid)

2. Value & Competition

What's the primary value you deliver?
What alternatives do customers consider?
How do competitors price?

3. Current Performance

What's your current conversion rate?
What's your average revenue per user (ARPU)?
What's your churn rate?

4. Goals

Are you optimizing for growth, revenue, or profitability?
Any pricing changes you're considering?

Pricing Fundamentals

The Three Pricing Axes

1. Packaging — What's included at each tier? 2. Pricing Metric — What do you charge for? 3. Price Point — How much do you charge?

Value-Based Pricing Framework

Price should be based on value delivered, not cost to serve.

Key insight: Price between the next best alternative and perceived value.

Value Metrics

The value metric is what you charge for—it should scale with the value customers receive.

Good value metrics:

Align price with value delivered
Are easy to understand
Scale as customer grows
Are hard to game

Common Value Metrics

Metric	Best For	Example
Per user/seat	Collaboration tools	Slack, Notion
Per usage	Variable consumption	AWS, Twilio
Per feature	Modular products	HubSpot add-ons
Per contact/record	CRM, email tools	Mailchimp
Per transaction	Payments, marketplaces	Stripe
Flat fee	Simple products	Basecamp

Tier Structure

Good-Better-Best Framework

Good tier (Entry):

Purpose: Remove barriers to entry
Includes: Core features, limited usage
Target: Small teams, try before buy

Better tier (Recommended):

Purpose: Where most customers land
Includes: Full features, reasonable limits
Target: Growing teams, serious users

Best tier (Premium):

Purpose: Capture high-value customers
Includes: Everything, advanced features
Target: Larger teams, power users

Tier Differentiation Strategies

Feature gating:

Basic features in all tiers
Advanced features in higher tiers

Usage limits:

Same features, different limits

Support level:

Email → Priority → Dedicated success

Access and customization:

API access, SSO, custom branding

Freemium vs. Free Trial

When to Use Freemium

Freemium works when:

Product has viral/network effects
Free users provide value
Large market where % conversion drives volume
Low marginal cost to serve free users

When to Use Free Trial

Free trial works when:

Product needs time to demonstrate value
Onboarding/setup investment required
B2B with buying committees
Higher price points

Trial best practices:

7-14 days for simple products
14-30 days for complex products
Full access (not feature-limited)

Pricing Psychology

Anchoring: Show higher-priced option first
Decoy effect: Middle tier should be obviously best value
Charm pricing: $49 vs. $50 (for value-focused)
Round pricing: $50 vs. $49 (for premium)
Annual savings: Offer 17-20% discount for annual

Output Format

Pricing Recommendation

## Recommended Pricing Structure

### Tier 1: [Name] - $X/mo
- Target: [Who]
- Includes: [Features/limits]

### Tier 2: [Name] - $X/mo (Recommended)
- Target: [Who]
- Includes: [Features/limits]

### Tier 3: [Name] - $X/mo
- Target: [Who]
- Includes: [Features/limits]

## Rationale
[Why this structure]

## Implementation Notes
[Transition, communication, etc.]

Related Skills

lp-optimizer: For optimizing pricing page conversion
copywriting: For pricing page copy
marketing-psychology: For pricing psychology principles
ab-test-setup: For testing pricing changes

FAQ

What does the pricing-strategy skill do?

How do I install pricing-strategy?

Run npx skills add https://github.com/kimny1143/claude-code-template --skill pricing-strategy in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/pricing-strategy/ (personal) or .claude/skills/pricing-strategy/ (project).

Which AI agents can use pricing-strategy?

Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.

Is pricing-strategy safe to install?

No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.

Who maintains pricing-strategy?

It is published by kimny1143 in kimny1143/claude-code-template. It has 75 recorded installs.