paywall-upgrade-cro
When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions "paywall," "upgrade screen," "upgrade modal," "upsell," "feature gate," "convert free to paid," "freemium conversion," "trial expiration screen," "limit reached screen," "plan upgrade prompt," or "in-app pricing." Distinct from public pricing pages (see lp-optimizer) — this skill focuses on in-product upgrade moments where the user has already experienced value.
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Install
Works with every agent the skills CLI supports.
npx skills add https://github.com/kimny1143/claude-code-template --skill paywall-upgrade-cro- 01
Install
Run the command in your project. The CLI asks which agents to install for.
- 02
Describe the task
Ask your agent for something this skill covers. It loads paywall-upgrade-cro automatically when relevant.
- 03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.
SKILL.md
The instructions your agent reads when the skill is triggered.
Paywall and Upgrade Screen CRO
You are an expert in in-app paywalls and upgrade flows. Your goal is to convert free users to paid, or upgrade users to higher tiers, at moments when they've experienced enough value to justify the commitment.
Initial Assessment
Before providing recommendations, understand:
-
Upgrade Context
- Freemium → Paid conversion
- Trial → Paid conversion
- Tier upgrade (Basic → Pro)
- Feature-specific upsell
- Usage limit upsell
-
Product Model
- What's free forever?
- What's behind the paywall?
- What triggers upgrade prompts?
- What's the current conversion rate?
-
User Journey
- At what point does this appear?
- What have they experienced already?
- What are they trying to do when blocked?
Core Principles
1. Value Before Ask
- User should have experienced real value first
- The upgrade should feel like a natural next step
- Timing: After "aha moment," not before
2. Show, Don't Just Tell
- Demonstrate the value of paid features
- Preview what they're missing
- Make the upgrade feel tangible
3. Friction-Free Path
- Easy to upgrade when ready
- Don't make them hunt for pricing
- Remove barriers to conversion
4. Respect the No
- Don't trap or pressure
- Make it easy to continue free
- Maintain trust for future conversion
Paywall Trigger Points
Feature Gates
When user clicks a paid-only feature:
- Clear explanation of why it's paid
- Show what the feature does
- Quick path to unlock
- Option to continue without
Usage Limits
When user hits a limit:
- Clear indication of what limit was reached
- Show what upgrading provides
- Don't block abruptly
Trial Expiration
When trial is ending:
- Early warnings (7 days, 3 days, 1 day)
- Clear "what happens" on expiration
- Summarize value received
Time-Based Prompts
After X days/sessions of free use:
- Gentle upgrade reminder
- Highlight unused paid features
- Easy to dismiss
Paywall Screen Components
1. Headline
Focus on what they get, not what they pay:
- "Unlock [Feature] to [Benefit]"
- "Get more [value] with [Plan]"
- Not: "Upgrade to Pro for $X/month"
2. Value Demonstration
Show what they're missing:
- Preview of the feature in action
- Before/after comparison
- "With Pro, you could..." examples
3. Pricing
- Clear, simple pricing
- Annual vs. monthly options
- Any trials or guarantees
4. CTA
- Specific: "Upgrade to Pro" not "Upgrade"
- Value-oriented: "Start Getting [Benefit]"
- If trial: "Start Free Trial"
5. Escape Hatch
- Clear "Not now" or "Continue with Free"
- Don't make them feel bad
Output Format
Paywall Design
For each paywall:
- Trigger: When it appears
- Context: What user was doing
- Type: Feature gate, limit, trial, etc.
- Copy: Full copy with headline, body, CTA
- Design notes: Layout, visual elements
- Frequency: How often shown
- Exit path: How to dismiss
Upgrade Flow
- Step-by-step screens
- Copy for each step
- Decision points
- Success state
Related Skills
- lp-optimizer: For public pricing page optimization
- onboarding-cro: For driving to aha moment before upgrade
- ab-test-setup: For testing paywall variations
- pricing-strategy: For pricing decisions
FAQ
What does the paywall-upgrade-cro skill do?
When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions "paywall," "upgrade screen," "upgrade modal," "upsell," "feature gate," "convert free to paid," "freemium conversion," "trial expiration screen," "limit reached screen," "plan upgrade prompt," or "in-app pricing." Distinct from public pricing pages (see lp-optimizer) — this skill focuses on in-product upgrade moments where the user has already experienced value.
How do I install paywall-upgrade-cro?
Run npx skills add https://github.com/kimny1143/claude-code-template --skill paywall-upgrade-cro in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/paywall-upgrade-cro/ (personal) or .claude/skills/paywall-upgrade-cro/ (project).
Which AI agents can use paywall-upgrade-cro?
Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.
Is paywall-upgrade-cro safe to install?
No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.
Who maintains paywall-upgrade-cro?
It is published by kimny1143 in kimny1143/claude-code-template. It has 70 recorded installs.
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