Install
Works with every agent the skills CLI supports.
npx skills add https://github.com/kimny1143/claude-code-template --skill marketing-audit- 01
Install
Run the command in your project. The CLI asks which agents to install for.
- 02
Describe the task
Ask your agent for something this skill covers. It loads marketing-audit automatically when relevant.
- 03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.
SKILL.md
The instructions your agent reads when the skill is triggered.
Marketing Audit - 総合監査スキル
マーケティング面の包括的な監査・分析を行うメタスキル。 各専門スキルを統合的に活用し、体系的な改善提案を行う。
監査対象領域
1. ページ・コンバージョン最適化
使用スキル:
lp-optimizer- LP/HP/価格ページのCRO分析signup-flow-cro- 登録フロー最適化form-cro- フォーム最適化onboarding-cro- オンボーディング最適化paywall-upgrade-cro- アップグレード促進
監査項目:
- ヒーローセクションの効果
- CTAの明確さと配置
- 社会的証明の活用
- 登録フローの摩擦点
- オンボーディング完了率
- 無料→有料転換率
2. SEO・検索対策
使用スキル:
seo-audit- 技術SEO・オンページSEO
監査項目:
- 技術SEO（クロール可能性、インデックス状況）
- オンページSEO（タイトル、メタ、見出し）
- 構造化データ（JSON-LD）
- Core Web Vitals
- モバイルフレンドリー
3. コンテンツ・コピー
使用スキル:
copywriting- マーケティングコピー作成email-sequence- メールシーケンス設計
監査項目:
- バリュープロポジションの明確さ
- ベネフィット vs 機能のバランス
- ターゲット言語の使用
- ウェルカムメールの効果
- リテンションメールの設計
4. 分析・計測
使用スキル:
analytics-tracking- GA4/GTM設定ab-test-setup- A/Bテスト設計
監査項目:
- コンバージョントラッキング設定
- ファネル計測
- UTMパラメータ運用
- A/Bテスト計画
5. 成長戦略
使用スキル:
pricing-strategy- 価格設計launch-strategy- ローンチ戦略referral-program- リファラルプログラム
監査項目:
- 価格ティアの最適性
- ローンチチャネルの選定
- リファラルインセンティブ設計
6. 心理学・UX
使用スキル:
marketing-psychology- マーケティング心理学ux-psychology- UX心理学
監査項目:
- 心理学原則の適用状況
- ダークパターンの回避
- 認知負荷の最小化
監査プロセス
Phase 1: 現状把握
-
サイト全体の確認
- トップページ → 価格ページ → 登録 → オンボーディング
-
データ収集（可能であれば）
- 現在のコンバージョン率
- 主要な離脱ポイント
- 顧客フィードバック
Phase 2: 領域別分析
各領域のスキルを参照し、チェックリストに沿って分析：
1. ページ最適化 → lp-optimizer, signup-flow-cro, ...
2. SEO → seo-audit
3. コンテンツ → copywriting, email-sequence
4. 分析 → analytics-tracking, ab-test-setup
5. 戦略 → pricing-strategy, launch-strategy, referral-program
6. 心理学 → marketing-psychology, ux-psychology
Phase 3: 優先順位付け
Impact × Effort マトリクス:
| 低労力 | 高労力 | |
|---|---|---|
| 高インパクト | 🔴 今すぐ実行 | 🟡 計画的に実行 |
| 低インパクト | 🟢 余裕があれば | ⚪ 後回し |
Phase 4: 実行計画
推奨フォーマット:
## 改善提案: [タイトル]
**関連スキル:** lp-optimizer, copywriting
**優先度:** 🔴 Critical / 🟡 Important / 🟢 Nice-to-have
**インパクト:** コンバージョン率 +X% 見込み
### 現状
[問題の説明]
### 提案
[具体的な改善案]
### 実装手順
1. ...
2. ...
### 成功指標
- [KPI]
クイックスタート
「マーケティング面を全面的に調査検討して」と言われたら：
-
ユーザーに確認:
- 対象URL/プロダクト
- 特に気になっている領域
- 現在の主要KPI
-
領域別にスキルを参照して分析:
- 最も懸念される領域から開始
- 各スキルのチェックリストを活用
-
統合レポート作成:
- 領域別の発見事項
- 優先度付き改善提案
- 実行ロードマップ
関連スキル一覧
CRO系
lp-optimizer- ページ最適化signup-flow-cro- 登録フローform-cro- フォームonboarding-cro- オンボーディングpaywall-upgrade-cro- アップグレード
SEO系
seo-audit- SEO監査
コンテンツ系
copywriting- コピー作成email-sequence- メール設計
分析系
analytics-tracking- トラッキングab-test-setup- A/Bテスト
戦略系
pricing-strategy- 価格戦略launch-strategy- ローンチ戦略referral-program- リファラル
心理学系
marketing-psychology- マーケティング心理学ux-psychology- UX心理学
FAQ
What does the marketing-audit skill do?
マーケティング面の総合監査・分析スキル。全マーケティング関連スキルを統合的に活用。 使用タイミング: (1) マーケティング全体の監査 (2) ローンチ前の総点検 (3) 成長戦略の検討 (4) 競合分析 (5) 包括的な改善計画の策定。 トリガー例: 「マーケティング面を全面的に調査検討して」「マーケティング監査」 「ローンチ前チェック」「成長戦略を考えて」「マーケティング改善計画」
How do I install marketing-audit?
Run npx skills add https://github.com/kimny1143/claude-code-template --skill marketing-audit in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/marketing-audit/ (personal) or .claude/skills/marketing-audit/ (project).
Which AI agents can use marketing-audit?
Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.
Is marketing-audit safe to install?
No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.
Who maintains marketing-audit?
It is published by kimny1143 in kimny1143/claude-code-template. It has 74 recorded installs.
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