MCPInstall

seo-local-business

Generate complete SEO setup for local business websites — HTML head tags, JSON-LD LocalBusiness schema, robots.txt, sitemap.xml. Australian-optimised with +61 phone, ABN, suburb patterns. Use whenever the user wants SEO for a local business (tradesman, café, clinic, agency, retailer), needs JSON-LD structured data, asks for LocalBusiness schema, or wants meta tags / robots.txt / sitemap for a suburb-serving business.

Installs
1.8K
Last 24h
—
Trending rank
—
Security
Not audited

Install

Works with every agent the skills CLI supports.

npx skills add https://github.com/jezweb/claude-skills --skill seo-local-business
  1. 01

    Install

    Run the command in your project. The CLI asks which agents to install for.

  2. 02

    Describe the task

    Ask your agent for something this skill covers. It loads seo-local-business automatically when relevant.

  3. 03

    Review the result

    The agent follows the SKILL.md steps, scripts and references bundled with the skill.

SKILL.md

The instructions your agent reads when the skill is triggered.

SEO Local Business

Generate a complete SEO package for local business websites. Produces meta tags, structured data, robots.txt, and sitemap.xml.

What You Produce

  1. Complete <head> section with meta tags, Open Graph, Twitter Cards
  2. JSON-LD structured data (LocalBusiness + Service + FAQ schemas)
  3. robots.txt
  4. sitemap.xml

Workflow

Step 1: Gather Business Info

Ask for (or extract from existing site):

RequiredOptional
Business nameABN
Primary serviceOpening hours
Location (city/suburb)Social media URLs
Phone numberPrice range
Website URLService areas (suburbs)
Business descriptionGPS coordinates

Step 2: Generate Head Tags

Fill placeholders in this template:

<head>
  <meta charset="UTF-8">
  <meta name="viewport" content="width=device-width, initial-scale=1.0">

  <!-- Primary Meta Tags -->
  <title>{{PAGE_TITLE}} | {{BUSINESS_NAME}}</title>
  <meta name="title" content="{{PAGE_TITLE}} | {{BUSINESS_NAME}}">
  <meta name="description" content="{{META_DESCRIPTION}}">

  <!-- Canonical URL -->
  <link rel="canonical" href="{{CANONICAL_URL}}">

  <!-- Open Graph / Facebook -->
  <meta property="og:type" content="website">
  <meta property="og:url" content="{{CANONICAL_URL}}">
  <meta property="og:title" content="{{PAGE_TITLE}} | {{BUSINESS_NAME}}">
  <meta property="og:description" content="{{META_DESCRIPTION}}">
  <meta property="og:image" content="{{OG_IMAGE_URL}}">

  <!-- Twitter -->
  <meta property="twitter:card" content="summary_large_image">
  <meta property="twitter:url" content="{{CANONICAL_URL}}">
  <meta property="twitter:title" content="{{PAGE_TITLE}} | {{BUSINESS_NAME}}">
  <meta property="twitter:description" content="{{META_DESCRIPTION}}">
  <meta property="twitter:image" content="{{OG_IMAGE_URL}}">

  <!-- Geo Tags (Local SEO) -->
  <meta name="geo.region" content="{{GEO_REGION}}">
  <meta name="geo.placename" content="{{CITY}}">
  <meta name="geo.position" content="{{LATITUDE}};{{LONGITUDE}}">
  <meta name="ICBM" content="{{LATITUDE}}, {{LONGITUDE}}">

  <!-- Favicons -->
  <link rel="icon" type="image/svg+xml" href="favicon.svg">
  <link rel="icon" type="image/png" sizes="32x32" href="favicon-32.png">
  <link rel="apple-touch-icon" href="apple-touch-icon.png">

  <!-- Structured Data -->
  <script type="application/ld+json">
    {{JSON_LD_SCHEMA}}
  </script>
</head>

Title tag patterns (50-60 chars max):

PagePatternExample
HomepageBrand - TaglineNewcastle Plumbing - 24/7 Emergency Service
ServiceService in Location | BrandHot Water Repairs Newcastle | ABC Plumbing
AboutAbout Us | BrandAbout Us | ABC Plumbing Newcastle
ContactContact | BrandContact Us | ABC Plumbing Newcastle

Meta description patterns (150-160 chars):

PagePattern
Homepage[USP]. [Service] in [Location]. [CTA]. Call [phone].
ServiceProfessional [service] in [location]. [Benefit]. [Trust signal]. Get a free quote today.
About[X] years serving [location]. [Team info]. [Credentials]. Learn about [brand].
ContactContact [brand] for [service] in [location]. [Hours]. Call [phone] or request a quote online.

Step 3: Generate Structured Data

LocalBusiness (homepage — always include):

Use LocalBusiness or a more specific subtype:

SubtypeUse for
PlumberPlumbing services
ElectricianElectrical services
RoofingContractorRoofing
HVACBusinessAir conditioning/heating
AutoRepairMechanics
BeautySalonHair/beauty
DentistDental practices
LegalServiceLaw firms
AccountingServiceAccountants
RealEstateAgentReal estate
RestaurantRestaurants/cafes
BarOrPubPubs/bars
HotelAccommodation
StoreRetail shops
ProfessionalServiceGeneric professional

LocalBusiness schema properties:

PropertyRequiredNotes
@typeYesLocalBusiness or subtype from above
nameYesBusiness name as shown to customers
imageYesPrimary business image or logo
descriptionYes1-2 sentence business description
@idYesUnique ID, use {url}/#organization
urlYesWebsite homepage URL
telephoneYesInternational format: +61-2-4900-1234
addressYesPostalAddress (see below)
emailRecommendedPrimary contact email
priceRangeRecommended$ to $$$$
geoRecommendedGeoCoordinates: latitude/longitude
openingHoursSpecificationRecommendedSee hours format below
areaServedRecommendedCities/suburbs served
sameAsRecommendedSocial media profile URLs
taxIDOptionalABN for Australian businesses
logoOptionalBusiness logo URL
foundingDateOptionalISO 8601 date
paymentAcceptedOptionale.g. "Cash, Credit Card, EFTPOS"
currenciesAcceptedOptionalAUD

PostalAddress:

PropertyExample
streetAddress123 Hunter Street
addressLocalityNewcastle
addressRegionNSW
postalCode2300
addressCountryAU

Example:

{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "ABC Plumbing Newcastle",
  "image": "https://www.abcplumbing.com.au/og-image.jpg",
  "description": "Professional plumbing services in Newcastle and Lake Macquarie.",
  "@id": "https://www.abcplumbing.com.au/#organization",
  "url": "https://www.abcplumbing.com.au",
  "telephone": "+61-2-4900-1234",
  "email": "info@abcplumbing.com.au",
  "priceRange": "$$",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "123 Hunter Street",
    "addressLocality": "Newcastle",
    "addressRegion": "NSW",
    "postalCode": "2300",
    "addressCountry": "AU"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -32.9283,
    "longitude": 151.7817
  },
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"],
      "opens": "07:00",
      "closes": "17:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": ["Saturday"],
      "opens": "08:00",
      "closes": "12:00"
    }
  ],
  "areaServed": [
    { "@type": "City", "name": "Newcastle" },
    { "@type": "City", "name": "Lake Macquarie" }
  ],
  "sameAs": [
    "https://www.facebook.com/abcplumbing",
    "https://www.instagram.com/abcplumbing"
  ]
}

Service (service pages — add per service):

PropertyRequiredNotes
nameYesService name
descriptionYesWhat the service provides
providerYes{ "@id": "{url}/#organization" }
areaServedRecommendedCity or region
serviceTypeRecommendedCategory of service
offersOptionalPricing/availability
{
  "@context": "https://schema.org",
  "@type": "Service",
  "name": "Hot Water System Installation",
  "description": "Professional hot water system installation and replacement in Newcastle.",
  "provider": { "@id": "https://www.abcplumbing.com.au/#organization" },
  "areaServed": { "@type": "City", "name": "Newcastle" },
  "serviceType": "Plumbing",
  "offers": {
    "@type": "Offer",
    "availability": "https://schema.org/InStock",
    "priceRange": "$$"
  }
}

FAQ (pages with FAQ sections):

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "How much does a plumber cost in Newcastle?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Plumber callout fees in Newcastle typically range from $80-150."
      }
    }
  ]
}

Step 4: Generate robots.txt and sitemap.xml

robots.txt:

User-agent: *
Allow: /

Sitemap: {{SITE_URL}}/sitemap.xml

sitemap.xml:

<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
  <url>
    <loc>{{SITE_URL}}/</loc>
    <lastmod>{{DATE}}</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <!-- Add one <url> per page. Priority: 1.0 homepage, 0.8 services, 0.6 others -->
</urlset>

Step 5: Validate

Test structured data at: https://validator.schema.org/

Common validation errors:

  • Missing @context — every JSON-LD block needs it
  • Wrong phone format — must be international (+61-...)
  • Missing @id — needed for cross-referencing between schemas
  • Empty areaServed — include at least one city

Australian-Specific Patterns

Phone Numbers

<!-- Link: international format. Display: local format. -->
<a href="tel:+61249001234">(02) 4900 1234</a>

Schema telephone: "+61-2-4900-1234"

PrefixInternational
02+612
04+614
1300Keep as-is

ABN

Add to LocalBusiness schema when available:

{ "taxID": "12 345 678 901" }

Australian State Codes

StateCodeGeo Region
New South WalesNSWAU-NSW
VictoriaVICAU-VIC
QueenslandQLDAU-QLD
South AustraliaSAAU-SA
Western AustraliaWAAU-WA
TasmaniaTASAU-TAS
Northern TerritoryNTAU-NT
ACTACTAU-ACT

Service Areas

Use areaServed with Australian city and suburb names (see LocalBusiness example above).

FAQ

What does the seo-local-business skill do?

Generate complete SEO setup for local business websites — HTML head tags, JSON-LD LocalBusiness schema, robots.txt, sitemap.xml. Australian-optimised with +61 phone, ABN, suburb patterns. Use whenever the user wants SEO for a local business (tradesman, café, clinic, agency, retailer), needs JSON-LD structured data, asks for LocalBusiness schema, or wants meta tags / robots.txt / sitemap for a suburb-serving business.

How do I install seo-local-business?

Run npx skills add https://github.com/jezweb/claude-skills --skill seo-local-business in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/seo-local-business/ (personal) or .claude/skills/seo-local-business/ (project).

Which AI agents can use seo-local-business?

Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.

Is seo-local-business safe to install?

No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.

Who maintains seo-local-business?

It is published by jezweb in jezweb/claude-skills. It has 1,838 recorded installs.

More from jezweb/claude-skills

View all →

shadcn-ui

jezweb/claude-skills

Install and configure shadcn/ui components for React projects. Guides component selection, installation order, dependency management, customisation with semantic tokens, and common UI recipes (forms, data tables, navigation, modals). Use after tailwind-theme-builder has set up the theme infrastructure, when adding components, building forms, creating data tables, or setting up navigation.

Frontend & Design3.6K installs

color-palette

jezweb/claude-skills

Generate complete, accessible colour palettes from a single brand hex. Produces 11-shade scale (50-950), semantic tokens, dark mode variants, Tailwind v4 CSS output, WCAG contrast checks. Use whenever the user supplies a brand hex and asks for a palette, mentions setting up a design system, wants Tailwind theme colours from a brand colour, or asks to check colour accessibility / contrast.

Frontend & Design3.2K installs

tailwind-theme-builder

jezweb/claude-skills

Set up Tailwind v4 + shadcn/ui themed UI with dark mode. Install deps, configure CSS variables via @theme inline, wire dark mode toggle, verify. Use whenever the user mentions Tailwind v4, setting up Tailwind theming, shadcn/ui colours, dark mode, or troubleshooting colours not working, tw-animate-css errors, @theme inline conflicts, @apply breaking after upgrade, or v3 → v4 migration issues.

Frontend & Design3.2K installs

wordpress-elementor

jezweb/claude-skills

Edit Elementor pages and manage templates on WordPress sites via browser automation (for visual / structural changes) or WP-CLI (for safe text replacements). Use whenever the user wants to edit an Elementor page, update text in Elementor widgets, apply or manage Elementor templates, or make content changes to pages built with the Elementor page builder.

ux-audit

jezweb/claude-skills

Walk through a live web app AS a real user to find usability + behavioural bugs that static reviews miss. REQUIRES proof of interaction (typing, clicking, sending, observing) before any verdict — a sweep that didn't interact terminates with verdict 'Incomplete'. Walks threads, exercises every element, runs the multi-pane stress matrix, visual polish sweep, component perfection checklist, automated a11y (axe-core), pragmatic performance budget (LCP/CLS/INP), scenario battery (11 scenarios), and stress recipes including the real-flavour data battery. Hard gates: console errors/warnings = 0, network 5xx = 0, layout collapse = 0, axe Critical/Serious = 0, perf budget green. Audit-the-audit meta-check rejects rushed reports. Each finding has reproduction steps, evidence path, and suspected code location. Trigger with 'ux audit', 'walkthrough', 'qa sweep', 'audit the app', 'dogfood this', 'check all pages', 'find what's broken', 'stress the UI'.

Frontend & Design2.8K installs

tailwind-v4-shadcn

jezweb/claude-skills

Set up Tailwind v4 with shadcn/ui using @theme inline pattern and CSS variable architecture. Four-step pattern: CSS variables, Tailwind mapping, base styles, automatic dark mode. Prevents 8 documented errors. Use when initializing React projects with Tailwind v4, or fixing colors not working, tw-animate-css errors, @theme inline dark mode conflicts, @apply breaking, v3 migration issues.

Frontend & Design2.6K installs

Popular business & finance skills

View category →

sales-enablement

coreyhaines31/marketingskills

When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also use when the user mentions 'sales deck,' 'pitch deck,' 'one-pager,' 'leave-behind,' 'objection handling,' 'deal-specific ROI analysis,' 'demo script,' 'talk track,' 'sales playbook,' 'proposal template,' 'buyer persona card,' 'battle card,' 'battlecard,' 'competitive one-pager,' 'win-loss analysis,' 'why are we losing deals,' 'loss reasons,' 'how do I respond to this objection,' 'prospect just said,' 'help my sales team,' 'sales materials,' or 'what should I give my sales reps,' 'cold call script,' or 'voicemail script.' Use this for any document or asset that helps a sales team close deals. For public competitor comparison pages, see competitors. For running buyer interviews or churn research, see customer-research. For marketing website copy, see copywriting. For cold outreach emails, see cold-email. For the offer being sold (bonuses, guarantees, pricing structure),

Business & Finance119.5K installs

revops

coreyhaines31/marketingskills

When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes. Also use when the user mentions 'RevOps,' 'revenue operations,' 'lead scoring,' 'outbound pipeline stages,' 'lead routing,' 'MQL,' 'SQL,' 'pipeline stages,' 'deal desk,' 'CRM automation,' 'marketing-to-sales handoff,' 'data hygiene,' 'leads aren't getting to sales,' 'pipeline management,' 'lead qualification,' or 'when should marketing hand off to sales.' Use this for anything involving the systems and processes that connect marketing to revenue. For cold outreach emails, see cold-email. For email drip campaigns, see emails. For pricing decisions, see pricing.

Business & Finance114.1K installs

sales-funnel-blueprint

autonnel/autonnel-skills

Turn an offer into a concrete multi-step sales funnel spec - page-by-page structure, price ladder, copy outline and the metrics each step must hit. Use when asked to build a sales funnel, marketing funnel, landing page flow, lead magnet funnel, webinar funnel, tripwire or VSL funnel, when planning a product launch page flow, or when someone asks "what pages do I need" for selling something online.

Business & Finance104.5K installs

pricing

coreyhaines31/marketingskills

When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' 'monetization,' 'how much should I charge,' 'my pricing is wrong,' 'pricing page,' 'annual vs monthly,' 'per seat pricing,' 'should I offer a free plan,' 'pricing page teardown,' 'pricing page audit,' 'is my pricing page AI-readable,' or 'can AI read my pricing.' Use this whenever someone is figuring out what to charge, how to structure their plans, or wants to audit a pricing page (for humans and for the AI agents that shortlist tools). For in-app upgrade screens, see paywalls. For offer construction (bonuses, guarantees, value framing, naming) on services/courses/coaching/high-ticket B2B, see offers.

Business & Finance80K installs

cross-border-ecommerce

nexscope-ai/ecommerce-skills

Cross-border e-commerce expansion advisor. Scores target markets on 8 weighted dimensions (market size, ecommerce penetration, competition, regulatory complexity, logistics infrastructure, payment ecosystem, cultural distance, IP protection), compares 5 fulfillment models with cost and transit data, provides country-by-country tax/duty compliance guides (EU VAT/IOSS, UK VAT, US sales tax, CA GST, AU GST, JP consumption tax), maps local payment preferences by market, and builds a phased expansion roadmap. No API key required.

Business & Finance62.9K installs

pricing-strategy

coreyhaines31/marketingskills

When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' 'monetization,' 'how much should I charge,' 'my pricing is wrong,' 'pricing page,' 'annual vs monthly,' 'per seat pricing,' or 'should I offer a free plan.' Use this whenever someone is figuring out what to charge or how to structure their plans. For in-app upgrade screens, see paywall-upgrade-cro.

Business & Finance61.2K installs