ig-repurpose

Q: How do I install ig-repurpose?

Run npx skills add https://github.com/jakeschincariol/instagram-agent-skill --skill ig-repurpose in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/ig-repurpose/ (personal) or .claude/skills/ig-repurpose/ (project).

by jakeschincariolMedia & Creative

Turn one long asset - a YouTube video, podcast, livestream, newsletter, blog post or client call - into a week of reels and carousels. Use when the user says "repurpose this", "turn this into reels", "I have a video/podcast/ transcript", "cut this up", or pastes something long and wants it on Instagram.

Installs: 524
Last 24h: +46
Trending rank: #3543
Security: Not audited

Install

Works with every agent the skills CLI supports.

npx skills add https://github.com/jakeschincariol/instagram-agent-skill --skill ig-repurpose

01
Install
Run the command in your project. The CLI asks which agents to install for.
02
Describe the task
Ask your agent for something this skill covers. It loads ig-repurpose automatically when relevant.
03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.

SKILL.md

The instructions your agent reads when the skill is triggered.

ig-repurpose

One good long asset contains four to six posts. Most people extract one and throw the rest away.

Input

A transcript, an article, a newsletter, a script, a call summary, a livestream. If the user gives a URL and this session has a transcript tool, use it; otherwise ask them to paste. Read the whole thing before extracting anything.

If the source is a video the user owns, ask for the file too. A Reel built on their own footage beats one built on their own words read again.

Extract, do not summarise

A summary of a video is not a Reel. Nobody wants the summary. Go through the asset and pull out the things that stand alone:

pull	what it is
Claims	every sentence that would start an argument
Numbers	every figure, cost, duration, percentage
Stories	every moment with a person, a scene and a cost
Mechanisms	every "the way this actually works is..."
Mistakes	every admission of something that went wrong
Lines	every sentence already quotable as-is

List what you found, with counts, before writing anything. If the asset yields fewer than four items, it is thin, and four posts squeezed out of it will be thin too. Say that.

Then pick the format per extract

Not everything is a Reel.

Claim, mistake, story to a Reel. They need a voice and a face.
Mechanism, numbered list to a carousel. They need to be re-read.
A quotable line to a story frame, not a post.

Then build the week

Each extract becomes one post and each post stands completely on its own. The viewer has not seen the source and never will. Never write "as I said in my latest video". The post is the thing.

Assign a hook formula from ig-reel/hooks.json to each and vary them. Five posts from one source with the same hook shape reads as a content mill, because it is one.

If the source is the user's own video, use the actual footage. The clip where they said the thing, with the real reaction in it, beats a re-record every time. Cut on the sentence, not on the breath.

Order across the week so the strongest claim goes first, the story lands midweek, and the mechanism goes last, when the people who liked the earlier ones are watching for it.

Output

SOURCE: "Why we killed discovery calls" (42 min podcast, 8,900 words)

FOUND  5 claims, 9 numbers, 3 stories, 4 mechanisms, 2 mistakes, 7 quotable lines

WEEK
TUE  REEL      #2  Negative Command  Stop running discovery calls
                                     use the 14:20 clip, he laughs at the end
WED  CAROUSEL  Job B caption         The 4-question form that replaced the call
FRI  REEL      #21 Mid-Sentence      "...and he asked for a refund nine days later"
SUN  REEL      #5  Time Collapse     Six hours a week back, one deleted link

Say "write Tuesday" and I will draft it.

Then draft on request, one at a time, each through /ig-reel and /ig-human. Do not dump four finished scripts at once. They will all sound the same and the user will shoot none of them.

FAQ

What does the ig-repurpose skill do?

How do I install ig-repurpose?

Run npx skills add https://github.com/jakeschincariol/instagram-agent-skill --skill ig-repurpose in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/ig-repurpose/ (personal) or .claude/skills/ig-repurpose/ (project).

Which AI agents can use ig-repurpose?

Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.

Is ig-repurpose safe to install?

No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.

Who maintains ig-repurpose?

It is published by jakeschincariol in jakeschincariol/instagram-agent-skill. It has 524 recorded installs.