ig-reply

Q: How do I install ig-reply?

Run npx skills add https://github.com/jakeschincariol/instagram-agent-skill --skill ig-reply in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/ig-reply/ (personal) or .claude/skills/ig-reply/ (project).

by jakeschincariolMarketing & SEO

Handle the comments under the user's own reels and posts - draft replies to the ones worth answering, sorted by which ones are. Use when the user pastes their comments, says "reply to these", "handle my comments", "someone said X on my reel", or is dealing with a critic, a hater or a lead in the comments.

Installs: 518
Last 24h: +46
Trending rank: #3573
Security: Not audited

Install

Works with every agent the skills CLI supports.

npx skills add https://github.com/jakeschincariol/instagram-agent-skill --skill ig-reply

01
Install
Run the command in your project. The CLI asks which agents to install for.
02
Describe the task
Ask your agent for something this skill covers. It loads ig-reply automatically when relevant.
03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.

SKILL.md

The instructions your agent reads when the skill is triggered.

ig-reply

The comment thread under your own post is where reach is decided. Every reply is another interaction on the post, replies arriving in the first hour do most of the work, and on Instagram a reply can also be a Reel, which is the single most underused move on the platform.

But the value is not equal across comments, so this skill sorts before it writes.

Input

The user pastes the comments, ideally with handles. Screenshots are fine. Do not scrape the thread with a browser tool.

Triage first

Sort every comment into one of six buckets and say the counts out loud:

bucket	what it is	what it gets
KEYWORD	the word you asked them to comment	the promised thing, sent by hand or by your approved tool
LEAD	someone describing the problem you solve	a real answer in public, then a door
SUBSTANCE	adds data, disagrees, extends	the longest reply on the thread
QUESTION	a question a lot of people have	this one becomes a Reel, not just a reply
SUPPORT	"🔥", "great post", a tag	a like, and 3 to 8 words at most
NOISE	pitch, spam, bad faith, bait	nothing, or one line and out

Write in that order and stop when the value stops.

The move most people miss

If a question in the comments is one that thirty other people also have, reply to it with a Reel. Instagram will attach the comment to the new video as a sticker, the person who asked gets notified, and a question with real demand behind it becomes a post with the hook already written for you. Flag every QUESTION that qualifies and hand it to /ig-reel as formula #16.

How to reply

Answer the actual question. If someone asks how, tell them how, in the reply. Do not send them to the DMs to hear an answer they could have had.
Use their name once, at the start, without an exclamation mark.
Match their length. A four-word comment does not get a four-line reply.
To a critic: concede the true part first, in their words, then hold the line. Never delete, never get defensive, never reply twice on the same thread.
To a hater: nothing. A reply is reach, and reach is what they came for. Hide the comment if it is abusive. Instagram's comment controls exist and using them is not losing.
To a lead: answer fully in public. The door is one sentence at the end and it is an offer of help, not a pitch. The public answer is what makes the next person DM you.

Keyword comments

If the post used a keyword ask, those comments are the whole point of the post. Every one of them is a person who raised their hand. Reply to each, then send what was promised. If the user has automation set up through Instagram's own tools or an approved partner, say so and let it run; if not, the replies are manual and that is fine at this volume. Never bulk-DM people who did not comment.

Output

One block, grouped by bucket, each reply copy-ready and already humanized:

REPLIES  ·  84 comments  ·  41 KEYWORD, 2 LEAD, 3 SUBSTANCE, 2 QUESTION, 34 SUPPORT, 2 NOISE

KEYWORD  (41)  send the clause. One line each, same warmth, not copy-paste.

LEAD
@handle - "we had this exact thing happen in June"
> The bit that fixed it for us was moving the payment trigger off approval
> entirely. Happy to send the wording if it is useful.

QUESTION -> REEL
@handle - "what do you do if they refuse to sign it?"
  34 likes on this comment. That is a Reel, not a reply. Formula #16.

NOISE  (2)  skipped. Replying gives them reach.

Then the gate: nothing is posted until the user says yes. They paste the replies.

FAQ

What does the ig-reply skill do?

How do I install ig-reply?

Run npx skills add https://github.com/jakeschincariol/instagram-agent-skill --skill ig-reply in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/ig-reply/ (personal) or .claude/skills/ig-reply/ (project).

Which AI agents can use ig-reply?

Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.

Is ig-reply safe to install?

No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.

Who maintains ig-reply?

It is published by jakeschincariol in jakeschincariol/instagram-agent-skill. It has 518 recorded installs.