founder-pricing
Finds the price buyers will actually pay. Reads the consumer panel's four price answers per buyer into a Van Westendorp price-sensitivity range (too cheap, a bargain, getting expensive, too expensive), sets it against what competitors really charge and against the CFO's margin, and recommends a price, a price ladder (good / better / best) and an opening offer to test. Use when the user says "how much should I charge", "price this", "is $X too expensive", "pricing strategy", "what price", or after the consumer panel.
- Installs
- 334
- Last 24h
- +27
- Trending rank
- #4706
- Security
- Not audited
Install
Works with every agent the skills CLI supports.
npx skills add https://github.com/jakeschincariol/founder-skill --skill founder-pricing- 01
Install
Run the command in your project. The CLI asks which agents to install for.
- 02
Describe the task
Ask your agent for something this skill covers. It loads founder-pricing automatically when relevant.
- 03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.
SKILL.md
The instructions your agent reads when the skill is triggered.
founder-pricing
Price is the fastest lever on the margin and the one founders guess most. This skill sets it from three things you can check: what buyers said, what competitors charge, and what the business needs to earn.
Tool in this folder:
python3 "${CLAUDE_SKILL_DIR}/van_westendorp.py" founder/panel/answers --price 6.50 --out founder/pricing-curve.md
Step 1: what buyers said
If /founder-consumer ran, every buyer answered four price questions. Run the
tool on founder/panel/answers (or a CSV with the columns too_cheap, cheap, expensive, too_expensive from real surveys, which beat simulated answers every
time). It reports:
| point | meaning |
|---|---|
| PMC | below this, too many think it is too cheap to be good |
| OPP | the price with the least resistance either way |
| IPP | where as many call it a bargain as call it expensive |
| PME | above this, too many will not buy at all |
PMC to PME is the acceptable range. If the panel has not run, say so and offer to
run /founder-consumer --quick first. Do not invent a range.
Step 2: what competitors charge
From founder/competitors.md (or look them up now, from their own public price
pages, with links): the price of the nearest substitutes for the same job. Note
what each price includes, so you compare like with like. A matcha latte is
compared with other matcha lattes and with the coffee it replaces, not with a tea
bag.
Step 3: what the business needs
From founder/numbers.json: the variable cost per unit and the break-even. Run the
CFO's tool at two or three candidate prices to see the margin and break-even at
each:
python3 "${CLAUDE_SKILL_DIR}/../founder-cfo/unit_economics.py" founder/numbers.json --price 7.00
Step 4: decide
Write founder/pricing.md:
- The price, and why: where it sits in the acceptable range, against the competitors, and the margin it gives (from the tool, not a guess).
- The ladder, if the business can have one: a good / better / best (size, bundle, subscription, membership) with a reason to step up each rung.
- The opening offer: an intro price or bonus for launch that does not train buyers to wait for discounts, with an end date.
- What to test with real buyers: two prices inside the range and how to test them (two landing pages, a pre-sale at each, A/B on the menu board).
- The panel's verbatim price objections (top three), so marketing can answer them.
Rules
- Price answers from simulated buyers pick what to test. They are not proof.
- Never price below variable cost to "buy" customers without saying so, and how long the CFO says the business can afford it.
- No fake anchors: no "was $X" price that was never charged.
Output
founder/pricing-curve.md, founder/pricing.md. If the price changed, update
founder/numbers.json and re-run /founder-cfo. Next: /founder-offer.
FAQ
What does the founder-pricing skill do?
Finds the price buyers will actually pay. Reads the consumer panel's four price answers per buyer into a Van Westendorp price-sensitivity range (too cheap, a bargain, getting expensive, too expensive), sets it against what competitors really charge and against the CFO's margin, and recommends a price, a price ladder (good / better / best) and an opening offer to test. Use when the user says "how much should I charge", "price this", "is $X too expensive", "pricing strategy", "what price", or after the consumer panel.
How do I install founder-pricing?
Run npx skills add https://github.com/jakeschincariol/founder-skill --skill founder-pricing in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/founder-pricing/ (personal) or .claude/skills/founder-pricing/ (project).
Which AI agents can use founder-pricing?
Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.
Is founder-pricing safe to install?
No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.
Who maintains founder-pricing?
It is published by jakeschincariol in jakeschincariol/founder-skill. It has 334 recorded installs.
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Open the skill to read its SKILL.md instructions.
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