founder-marketing
Your marketing director. Turns the buyer panel and the competitor map into positioning, the channels the target customer actually uses, a 30-day launch campaign with dated posts and ads, the first ten hooks, a budget split and the numbers to watch. Every message answers an objection real or simulated buyers raised. Use when the user says "how do I market this", "marketing plan", "launch campaign", "how do I get customers", "where do I advertise", "write my ads", or "positioning".
- Installs
- 326
- Last 24h
- +28
- Trending rank
- #4541
- Security
- Not audited
Install
Works with every agent the skills CLI supports.
npx skills add https://github.com/jakeschincariol/founder-skill --skill founder-marketing- 01
Install
Run the command in your project. The CLI asks which agents to install for.
- 02
Describe the task
Ask your agent for something this skill covers. It loads founder-marketing automatically when relevant.
- 03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.
SKILL.md
The instructions your agent reads when the skill is triggered.
founder-marketing
A business no one hears about does not exist. This skill plans how the first customers hear about it, using what the rest of the pack already learned instead of a generic playbook.
Step 1: read the evidence
founder/panel/results.md: who buys, who doesn't, and why. The segments with the highest buy rate are the first audience. The top objections are what the marketing must answer.founder/competitors.md: how competitors position themselves (so you do not sound like them) and the gap.founder/offer.mdandfounder/pricing.md: what is being sold, at what price.founder/numbers.json: what a customer is worth, which caps what you can spend to win one.
If none of these exist, say what is missing and offer to run /founder-consumer --quick first. Do not invent an audience.
Step 2: positioning
One line, then the reasons:
For <the segment that buys most>, who <their problem in their words>,
<business> is the <category> that <the gap>, unlike <the nearest alternative>.
Give three versions, recommend one, and say which panel evidence supports it.
Step 3: channels
List where the first audience actually spends attention, specific to the business type and place: foot traffic and window signage, Google Maps, Instagram and TikTok, local creators, neighbourhood groups, partnerships with nearby businesses, email, paid search, paid social. For each: why it fits this buyer, rough cost, and how you will know it worked. Pick two or three to start; say what you are not doing and why.
Step 4: the 30-day campaign
founder/marketing.md gets a dated calendar from launch minus 14 days to launch
plus 16: what goes out each day, on which channel, with the message. Include:
- Ten hooks, each answering one panel objection or using one buyer reason, written for the format (a 3-second opening line for video, a headline for an ad, a sign in the window).
- The launch-week offer from
founder/pricing.mdand when it ends. - What to post when there is nothing new to say (behind the scenes, the making of).
Step 5: budget and numbers
- The budget split across the chosen channels.
- The most you can pay to win a customer: from the CFO's contribution per unit and the panel's purchases per buyer, show the sum.
- The three numbers to watch weekly and the level that means "change something".
Rules
- No fake reviews, follower counts, testimonials, before/afters or "as seen on".
- Panel quotes are research; never use them as customer quotes in ads.
- Disclose paid partnerships. Follow the advertising rules for claims in the user's market (health and earnings claims especially). Not legal advice.
Output
founder/marketing.md. Next: /founder-brand, then /founder-launch.
FAQ
What does the founder-marketing skill do?
Your marketing director. Turns the buyer panel and the competitor map into positioning, the channels the target customer actually uses, a 30-day launch campaign with dated posts and ads, the first ten hooks, a budget split and the numbers to watch. Every message answers an objection real or simulated buyers raised. Use when the user says "how do I market this", "marketing plan", "launch campaign", "how do I get customers", "where do I advertise", "write my ads", or "positioning".
How do I install founder-marketing?
Run npx skills add https://github.com/jakeschincariol/founder-skill --skill founder-marketing in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/founder-marketing/ (personal) or .claude/skills/founder-marketing/ (project).
Which AI agents can use founder-marketing?
Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.
Is founder-marketing safe to install?
No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.
Who maintains founder-marketing?
It is published by jakeschincariol in jakeschincariol/founder-skill. It has 326 recorded installs.
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