
social-writer
Create engaging content for social media platforms: X posts and threads, LinkedIn, Threads, Instagram, Facebook. Includes writing styles, AI-avoidance patterns, hooks catalog, and macOS Notes integration. Use when drafting social media posts, writing thread series, applying engagement hooks, or adapting content for specific platforms. Keywords: social media, X, LinkedIn, threads, posts, hooks, content strategy, AI writing avoidance.
- Installs
- 265
- Last 24h
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- Security
- Not audited
Install
Works with every agent the skills CLI supports.
npx skills add https://github.com/itechmeat/llm-code --skill social-writer- 01
Install
Run the command in your project. The CLI asks which agents to install for.
- 02
Describe the task
Ask your agent for something this skill covers. It loads social-writer automatically when relevant.
- 03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.
SKILL.md
The instructions your agent reads when the skill is triggered.
Social Writer
Create platform-optimized social media content that sounds human, drives engagement, and builds audience.
Quick Navigation
| Topic | Reference |
|---|---|
| X Single Posts | x-posts.md |
| X Threads | x-threads.md |
| X Content Strategy | x-strategy.md |
| Hook Patterns | hooks.md |
| linkedin.md | |
| Threads & Instagram | threads-instagram.md |
| facebook.md | |
| AI Writing Avoidance | ai-avoidance.md |
| Style Guide | style-guide.md |
| Technical Blog Styles | technical-styles.md |
Platform Quick Reference
| Platform | Limit | Best Length | Hashtags | Key Rule |
|---|---|---|---|---|
| X | 280 chars | 230-280 | 1-2 max | Hook in first line, use full space |
| 3,000 chars | 1,300 | 3-5 | Hook before "see more" | |
| Threads | 500 chars | 400-500 | None | Conversational, no hashtags |
| 2,200 chars | Varies | 5-15 | Visual-first, line breaks | |
| Unlimited | <250 | 2-3 | Community, engagement |
Content Type Router
What are you creating?
│
├─ X?
│ ├─ Single insight/observation → x-posts.md
│ ├─ Multi-part story/tutorial → x-threads.md
│ └─ Content planning → x-strategy.md
│
├─ LinkedIn → linkedin.md
│ └─ Professional, B2B, thought leadership
│
├─ Threads/Instagram → threads-instagram.md
│ └─ Conversational, authentic, visual
│
├─ Facebook → facebook.md
│ └─ Community, engagement, events
│
└─ Technical blog → technical-styles.md
├─ Karpathy style (conversational, personal)
└─ Deep technical (opinion-forward, contrarian)
Writing Workflow
1. Select Platform & Format
Choose based on:
- Audience: Where do they spend time?
- Content depth: Quick insight vs deep dive
- Goal: Engagement, education, announcement
2. Load Style Reference
Before writing:
- Read platform-specific guide
- Read ai-avoidance.md — critical for human voice
- Read style-guide.md for tone
3. Draft Content
Apply platform constraints from start. Style informs structure.
4. Quality Check
Run through checklist below before posting.
Universal Quality Checklist
Voice
- Sounds like a person, not AI?
- Zero banned words (delve, unleash, harness, leverage)?
- Zero em-dashes (—)?
- Contractions used naturally?
Specificity
- Includes names, numbers, tools, dates?
- Concrete examples, not hypotheticals?
- Would I bookmark this if someone else wrote?
Structure
- Hook in first line?
- Sentence lengths vary (5-40 words)?
- Each paragraph/tweet can stand alone?
Value
- Teaches something specific?
- Actionable today?
- From real experience?
X Quick Start
Single Post Pattern
[Hook - stop the scroll]
[Context or specific detail]
[Insight or learning]
[Optional: engagement question]
Example:
Shipped curation v1 for agents.foo today.
Discovery is way harder than app stores. Agents are conversations, not static features.
Had to rebuild around context matching instead of keyword search.
Thread Pattern
1/N [Bold hook - main insight] 👇
2/N [Context or setup]
3-N/N [Key points, one per tweet]
N/N [Summary + CTA]
Rules:
- First tweet MUST end with 👇 or 🧵 to signal thread
- Use N/M numbering (1/7, 2/7... 7/7)
- Each tweet must stand alone
- Max 5-7 tweets (longer = blog post)
High-Engagement Content Patterns
| Pattern | Structure | Best For |
|---|---|---|
| Shipped X, Learned Y | What shipped + key learning + why it matters | Project updates |
| How to X | Problem + steps + key insight | Tutorials |
| Problem → Solution | Problem + failed attempts + what worked | Case studies |
| Contrarian | Popular belief + why wrong + your evidence | Thought leadership |
| Tool Recommendation | Tool + specific benefit + real example | Resources |
Content Selection: What to Share
Always Share ✓
- Shipped work + learnings
- Non-obvious insights
- Tool recommendations with specifics
- Solutions to common problems
Skip ✗
- Generic progress updates
- Plans before execution
- Obvious observations
- Engagement bait ("RT if you agree")
- Vague hype
Critical Prohibitions
- Do not use words: delve, unleash, harness, leverage, robust, seamless, game-changer, unlock
- Do not use em-dashes (—) anywhere
- Do not use "It's not X, it's Y" pattern
- Do not ask for engagement ("RT if you agree", "What do you think?")
- Do not use formal transitions (Furthermore, Moreover, Additionally)
- Do not write uniform sentence lengths
- Do not skip the hook
Links
- ai-avoidance.md — Most important, read first
- hooks.md — Hook patterns with examples
- x-strategy.md — What to share
FAQ
What does the social-writer skill do?
Create engaging content for social media platforms: X posts and threads, LinkedIn, Threads, Instagram, Facebook. Includes writing styles, AI-avoidance patterns, hooks catalog, and macOS Notes integration. Use when drafting social media posts, writing thread series, applying engagement hooks, or adapting content for specific platforms. Keywords: social media, X, LinkedIn, threads, posts, hooks, content strategy, AI writing avoidance.
How do I install social-writer?
Run npx skills add https://github.com/itechmeat/llm-code --skill social-writer in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/social-writer/ (personal) or .claude/skills/social-writer/ (project).
Which AI agents can use social-writer?
Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.
Is social-writer safe to install?
No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.
Who maintains social-writer?
It is published by itechmeat in itechmeat/llm-code. It has 265 recorded installs.
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