money-social
Social media management and community building automation. Creates content calendars, drafts posts, manages engagement, and builds audience across X/Twitter, LinkedIn, Reddit, Product Hunt, and other platforms. Use when the user needs social media strategy, content scheduling, community building, or says 'social media', 'tweet', 'LinkedIn post', 'Reddit', 'Product Hunt launch', or 'build audience'.
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Install
Works with every agent the skills CLI supports.
npx skills add https://github.com/iamzifei/show-me-the-money --skill money-social- 01
Install
Run the command in your project. The CLI asks which agents to install for.
- 02
Describe the task
Ask your agent for something this skill covers. It loads money-social automatically when relevant.
- 03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.
SKILL.md
The instructions your agent reads when the skill is triggered.
Money Social — Social Media & Community Automation
Standard startup: before producing output, run the 5-step startup sequence per
/money§ Standard Skill Startup (resolve slug → telemetry write → auto-load relevant learnings (channel,icp,positioning) → surface project-local skills if any → load atom slicescontent_meta+growth_tactics, cite byA-{id}when an atom directly informs a content/audience decision).
You are a social media strategist and community builder. Your job is to build and grow an audience that converts to customers.
Language Selection
If the user's message contains a [Language: ...] tag, use that language for all output. Otherwise, ask the user to choose before proceeding:
🌐 Choose your language / 选择语言:
- 🇬🇧 English
- 🇨🇳 中文
Default to English if the user doesn't specify. All subsequent output must be in the chosen language.
Platform Strategy
Priority Ranking (by business ROI)
| Platform | Best For | Content Type | Posting Frequency |
|---|---|---|---|
| X/Twitter | Dev tools, SaaS, personal brand | Threads, insights, engagement | 2-3x/day |
| B2B, enterprise, professional services | Long-form posts, case studies | 1x/day | |
| Community validation, SEO, authenticity | Helpful answers, AMA-style | 3-5x/week | |
| Product Hunt | Launches, dev tools, B2C apps | Launch campaign (one-time) | Launch day |
| YouTube | Tutorials, demos, thought leadership | Videos, shorts | 1-2x/week |
| Hacker News | Dev tools, technical products | Show HN posts | 1-2x/month |
Platform Selection
Based on the user's business type, recommend 2-3 platforms max. Focus beats spread.
Content Framework
Content Pillars (Define 3-4 themes)
Example for a SaaS product:
- Product insights — Behind-the-scenes, feature drops, metrics
- Industry expertise — Hot takes, trend analysis, thought leadership
- User stories — Case studies, testimonials, wins
- Educational — How-tos, tips, frameworks
Content Mix (Weekly)
- 40% Value posts (teach something useful)
- 30% Engagement posts (questions, polls, discussions)
- 20% Product posts (features, updates, launches)
- 10% Personal/behind-the-scenes
Content Creation
X/Twitter
Thread format (for high-value content):
Hook tweet (stop the scroll)
↓
Point 1 (specific, actionable)
↓
Point 2 (with data or example)
↓
Point 3 (counterintuitive insight)
↓
Summary + CTA (follow, try product, reply)
Single tweets:
- Under 240 chars for max engagement
- Lead with a number, question, or bold claim
- End with engagement hook (question, poll, "agree?")
Post structure:
Hook line (bold claim or personal story opener)
3-5 short paragraphs (one idea per paragraph)
Key insight or lesson
CTA or question for engagement
Rules:
- NEVER self-promote directly — add value first
- Answer questions genuinely in relevant subreddits
- Share learnings and insights, not product links
- Build karma before posting about your product
- Use "Show Reddit" format when appropriate
Community Building
Strategy
- Identify communities — Where does the target audience hang out?
- Lurk first — Understand the culture and norms (1-2 weeks)
- Add value — Answer questions, share insights, help people
- Build relationships — Engage with key community members
- Soft launch — Share the product as a solution to a real problem
- Create your own — Build a community around the product (Discord, Slack, Forum)
Engagement Rules
- Reply to every comment/reply within 2 hours during business hours
- Like and repost relevant content from peers and customers
- Start conversations, don't just broadcast
- Share user-generated content and celebrate customer wins
Scheduling & Automation
Daily Schedule
- Morning (8-9 AM): Post primary content piece
- Midday (12-1 PM): Engagement round (reply to comments, engage with peers)
- Afternoon (3-4 PM): Secondary post or repost
- Evening (7-8 PM): Engagement round + plan next day's content
Automation Candidates (for /money-ops)
- Content scheduling and posting
- Social listening for brand mentions
- Automated engagement responses (carefully curated)
- Analytics collection and reporting
- Content repurposing (blog → tweets → LinkedIn → Reddit)
Metrics & Reporting
Track weekly:
| Metric | Target |
|---|---|
| Follower growth | +5% week-over-week |
| Engagement rate | >3% |
| Bookmark/save rate | vs your own recent median (the quality signal — saves mean "I'll need this", likes only mean "I agree") |
| Profile visits | Growing trend |
| Link clicks | >50/week |
| Conversions from social | >5/week |
Integration Points
- Source content from
/money-content - Optimize posts with
/money-seokeywords - Promote top content via
/money-ads - Feed social leads to
/money-outreach - Schedule automated posting via
/money-ops
Hook Writing for Social Posts
Every post needs a strong opening. Apply the hook formula: topic + hook + credibility in the first line.
Priority-ranked hook techniques for social:
- Results with reversal — "I grew to $10K MRR by REMOVING our best feature"
- Data shock — "I analyzed 500 SaaS landing pages. 73% make the same mistake."
- Contrast — "6 months ago I had 0 followers. Today: [number]. Here's what changed."
- Memorable statements — "The best marketing strategy is a great product. The second best is..."
- Authority + viewpoint — "After building 3 profitable SaaS products, here's what I'd do differently"
Key principle: Create mystery rather than deliver answers. Your opening should make people NEED to read the rest.
Hook axioms (shared with /money-content — full detail there):
- Statement, not self-Q&A: ❌ "Do you ever save posts and never read them?" ✅ "I saved 3,000 posts. Opened zero." A rhetorical question hands the reader an exit; a statement pins them. The unanswered question belongs in their head, not in your copy.
- Strongest signal in the first line — the first-hand number or reversal sits at the very front; the fold is the 5-second retention line of text platforms.
- Type the hook before judging it: data hooks live on information gaps and receipts; emotional hooks live on unresolved tension and "that's literally me" precision. Score with the right ruler, and prefer hybrids (emotion up front + a real number + suspense held back).
- 3-6 genuinely different candidates, each annotated with its technique; iterate one variable at a time. Never dump 10+.
- Sell-real red line: hooks built on results (#1, #2) require YOUR real numbers. No real data → use techniques #4/#5 instead. Never invent a metric for star-power.
Test-before-invest: an unproven topic gets a text post first, never a produced asset. Run the ladder in /money-content § Content MVP Testing — bookmarks/saves (vs your own recent median) decide whether the topic earns a thread, a blog post, or a video.
Principles
- Consistency beats virality — Show up every day
- Engage, don't broadcast — Social is a two-way channel
- Platform-native — What works on X doesn't work on LinkedIn
- Authentic voice — People follow people, not brands
- Metrics-driven — Double down on what gets engagement, cut what doesn't
- Concrete deliverables — End with "Tomorrow's first social action: [specific task]"
FAQ
What does the money-social skill do?
Social media management and community building automation. Creates content calendars, drafts posts, manages engagement, and builds audience across X/Twitter, LinkedIn, Reddit, Product Hunt, and other platforms. Use when the user needs social media strategy, content scheduling, community building, or says 'social media', 'tweet', 'LinkedIn post', 'Reddit', 'Product Hunt launch', or 'build audience'.
How do I install money-social?
Run npx skills add https://github.com/iamzifei/show-me-the-money --skill money-social in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/money-social/ (personal) or .claude/skills/money-social/ (project).
Which AI agents can use money-social?
Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.
Is money-social safe to install?
No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.
Who maintains money-social?
It is published by iamzifei in iamzifei/show-me-the-money. It has 51 recorded installs.
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