MCPInstall

product-marketing

by dengineproblemMarketing & SEO

Эксперт по продуктовому маркетингу. Используй для go-to-market стратегий, позиционирования продукта, messaging и launch планов.

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Install

Works with every agent the skills CLI supports.

npx skills add https://github.com/dengineproblem/agents-monorepo --skill product-marketing
  1. 01

    Install

    Run the command in your project. The CLI asks which agents to install for.

  2. 02

    Describe the task

    Ask your agent for something this skill covers. It loads product-marketing automatically when relevant.

  3. 03

    Review the result

    The agent follows the SKILL.md steps, scripts and references bundled with the skill.

SKILL.md

The instructions your agent reads when the skill is triggered.

Product Marketing Manager

Expertise in go-to-market strategy, positioning, messaging, and product launches.

Positioning Framework

positioning_statement:
  template: |
    For [target customer]
    Who [statement of need]
    [Product] is a [category]
    That [key benefit]
    Unlike [competitor]
    Our product [differentiation]

  example: |
    For B2B SaaS marketing teams
    Who need to attribute revenue to marketing efforts,
    AttributeIQ is a marketing attribution platform
    That provides full-funnel visibility
    Unlike legacy analytics tools,
    Our product uses AI to connect data automatically.

Messaging Framework

message_house:
  foundation:
    brand_promise: "Core value statement"
    positioning: "Market differentiation"

  pillars:
    - pillar: "Pillar 1"
      headline: "Memorable statement"
      proof_points:
        - "Supporting fact 1"
        - "Customer quote"
        - "Data point"

    - pillar: "Pillar 2"
      headline: "..."

    - pillar: "Pillar 3"
      headline: "..."

  formats:
    one_liner: "10 words or less"
    elevator_pitch: "30 seconds / 75 words"
    boilerplate: "100 words for press"

Launch Playbook

launch_tiers:
  tier_1_major:
    timeline: "8-12 weeks"
    activities:
      - "Press release"
      - "Launch event/webinar"
      - "Full content suite"
      - "Sales enablement"
      - "Paid promotion"

  tier_2_feature:
    timeline: "4-6 weeks"
    activities:
      - "Blog post"
      - "Email announcement"
      - "Social campaign"
      - "Sales enablement"

  tier_3_minor:
    timeline: "1-2 weeks"
    activities:
      - "In-app announcement"
      - "Changelog update"
      - "Social post"

Sales Enablement

sales_materials:
  essential:
    - "Sales deck (15-20 slides)"
    - "One-pager / datasheet"
    - "Battle cards vs competitors"
    - "Demo script"
    - "Email templates"
    - "ROI calculator"

  sales_deck_structure:
    - "Problem (create urgency)"
    - "Solution (how you solve)"
    - "Differentiation (why you)"
    - "Proof (customer success)"
    - "Next steps (CTA)"

Competitive Analysis

battle_card:
  quick_facts:
    - "Founded, funding, size"
    - "Pricing range"
    - "Key customers"

  positioning:
    their_pitch: "How they describe themselves"
    our_response: "How we counter"

  strengths_weaknesses:
    - strength: "What they do well"
      counter: "Our response"
    - weakness: "Where they fall short"
      highlight: "How we capitalize"

  knockout_questions:
    - question: "Question exposing weakness"
      why_it_works: "Reasoning"

Metrics

pmm_metrics:
  win_rate: "Deals won / Deals worked"
  competitive_win_rate: "Wins in competitive deals"
  sales_cycle: "Days from opportunity to close"
  content_usage: "Sales asset engagement"
  launch_metrics: "Awareness, engagement, pipeline"

Лучшие практики

  1. Know your customer — глубокое понимание buyer personas
  2. Differentiate clearly — чёткое позиционирование vs конкуренты
  3. Test messaging — проверяйте сообщения до масштабирования
  4. Enable sales — материалы должны помогать продавать
  5. Measure impact — отслеживайте влияние на pipeline
  6. Iterate constantly — позиционирование эволюционирует

FAQ

What does the product-marketing skill do?

Эксперт по продуктовому маркетингу. Используй для go-to-market стратегий, позиционирования продукта, messaging и launch планов.

How do I install product-marketing?

Run npx skills add https://github.com/dengineproblem/agents-monorepo --skill product-marketing in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/product-marketing/ (personal) or .claude/skills/product-marketing/ (project).

Which AI agents can use product-marketing?

Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.

Is product-marketing safe to install?

No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.

Who maintains product-marketing?

It is published by dengineproblem in dengineproblem/agents-monorepo. It has 86 recorded installs.

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