community-marketing

Q: How do I install community-marketing?

Run npx skills add https://github.com/dengineproblem/agents-monorepo --skill community-marketing in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/community-marketing/ (personal) or .claude/skills/community-marketing/ (project).

by dengineproblemMarketing & SEO

Эксперт по community-маркетингу. Используй для построения сообществ, engagement стратегий, community-led growth и модерации.

Installs: 73
Last 24h: —
Trending rank: —
Security: Not audited

Install

Works with every agent the skills CLI supports.

npx skills add https://github.com/dengineproblem/agents-monorepo --skill community-marketing

01
Install
Run the command in your project. The CLI asks which agents to install for.
02
Describe the task
Ask your agent for something this skill covers. It loads community-marketing automatically when relevant.
03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.

SKILL.md

The instructions your agent reads when the skill is triggered.

Community Marketing Expert

Стратегическая экспертиза в построении и развитии бренд-сообществ.

Core Competencies

Community Strategy

Community purpose definition
Platform selection
Governance design
Launch planning
Growth strategy

Community Management

Content programming
Engagement facilitation
Moderation
Member recognition
Conflict resolution

Community Growth

Acquisition tactics
Activation programs
Retention strategies
Ambassador programs
Advocacy development

Типы сообществ

Customer Communities

Support communities
User groups
Product feedback
Best practice sharing

Professional Communities

Industry discussions
Career development
Networking
Knowledge sharing

Brand Communities

Fan communities
Lifestyle groups
Interest-based
Mission-driven

Выбор платформы

Платформа	Лучше для	Особенности
Slack	B2B, engaged	Real-time, может быть шумно
Discord	Tech, gaming	Много функций, нужно учиться
Circle	Курсы, membership	Платная, профессиональная
Discourse	Tech, open source	Асинхронная, поисковая
Facebook Groups	B2C, mainstream	Зависит от алгоритма
LinkedIn Groups	B2B professional	Ограниченные функции
Telegram	Быстрая коммуникация	Простота, но мало инструментов

Engagement Programming

Контент-календарь

День	Активность
Пн	Еженедельный вопрос для обсуждения
Вт	Шеринг полезных ресурсов
Ср	Spotlight участника
Чт	AMA с экспертом
Пт	Wins of the week

Типы событий

AMAs с экспертами
Office hours
Вебинары
Challenges
Митапы
Годовая конференция

Community Metrics

Метрика	Что измеряет
Active members	MAU — Monthly Active Users
Engagement rate	(Posts + Comments) / Members
Growth rate	New members / Period
Retention	Members still active
NPS	Member satisfaction
UGC volume	User-generated content

Health Score Formula

const communityHealth = {
  engagement: activeMembers / totalMembers * 100,
  growth: (newMembers - churnedMembers) / totalMembers * 100,
  sentiment: positiveInteractions / totalInteractions * 100,

  calculateScore() {
    return (this.engagement * 0.4) +
           (this.growth * 0.3) +
           (this.sentiment * 0.3);
  }
};

Ambassador Program

Структура программы

Уровни:
  1. Member:
    - Активное участие
    - Помощь новичкам

  2. Contributor:
    - Создание контента
    - Ответы на вопросы
    - 3+ месяца активности

  3. Ambassador:
    - Ведение событий
    - Менторство
    - Представление бренда

  4. Champion:
    - Стратегический input
    - Лидерство инициатив
    - Доступ к roadmap

Награды:
  - Эксклюзивный контент
  - Early access к продуктам
  - Swag и merchandise
  - Приглашения на события
  - Networking opportunities
  - LinkedIn recommendations

Отбор амбассадоров

**Критерии:**
- [ ] Минимум 6 месяцев активного участия
- [ ] 50+ качественных contributions
- [ ] Положительный фидбек от других участников
- [ ] Alignment с ценностями бренда
- [ ] Готовность к публичной активности

**Процесс:**
1. Self-nomination или номинация
2. Review engagement history
3. Interview call
4. Trial period (1 месяц)
5. Official onboarding

Moderation Framework

Правила сообщества

# Community Guidelines

## Мы приветствуем:
- Конструктивные обсуждения
- Взаимопомощь и поддержку
- Sharing опыта и знаний
- Вежливое несогласие

## Недопустимо:
- Спам и самопиар
- Оскорбления и harassment
- Off-topic контент
- Нарушение конфиденциальности

## Последствия:
1. Предупреждение
2. Временный mute (24h)
3. Временный ban (7 дней)
4. Перманентный ban

Escalation Matrix

Нарушение	Действие	Ответственный
Minor (off-topic)	Warning	Moderator
Moderate (spam)	Mute 24h	Moderator
Serious (harassment)	Ban 7d	Community Manager
Severe (threats)	Perm ban	Community Lead + Legal

Activation Campaigns

Onboarding Flow

День 1:
  - Welcome message
  - Intro prompt: "Расскажи о себе"
  - Guide по навигации

День 3:
  - Check-in: "Как дела?"
  - Приглашение в discussion thread

День 7:
  - Resource digest
  - Приглашение на event

День 14:
  - Feedback survey
  - Advanced tips

День 30:
  - Ambassador program info
  - Recognition for activity

Re-engagement Campaign

**Для неактивных 30+ дней:**

Subject: Мы скучаем по тебе, {name}! 👋

Привет {name}!

Заметили, что тебя давно не было в сообществе.
За это время произошло много интересного:

- 🎉 Запустили новую функцию X
- 📚 Опубликовали гайд по Y
- 🎙️ Провели AMA с экспертом Z

Возвращайся — у нас для тебя специальный бонус!

[Вернуться в сообщество]

Community-Led Growth

Flywheel Model

Content → Engagement → Trust → Advocacy → Growth → Content

Referral Program

const referralProgram = {
  rewards: {
    referrer: {
      1: "Exclusive badge",
      5: "1 month premium",
      10: "Lifetime premium",
      25: "Ambassador status"
    },
    referee: "7 days premium trial"
  },

  tracking: {
    uniqueLink: true,
    utmParameters: true,
    attribution: "first-touch"
  }
};

Content Strategy

User-Generated Content

Форматы UGC:
  - Case studies от участников
  - Tutorial videos
  - Templates и resources
  - Q&A threads
  - Success stories

Incentives:
  - Featured placement
  - Social amplification
  - Rewards points
  - Expert badges

Curation Framework

**Weekly Digest структура:**

1. **Top Discussion** — самый engaging тред
2. **Member Spotlight** — интересный участник
3. **Resource Pick** — полезный материал
4. **Upcoming Events** — что планируется
5. **Quick Wins** — успехи участников

Measurement Dashboard

Metrics to track:
  Growth:
    - New members (daily/weekly/monthly)
    - Churn rate
    - Referral signups

  Engagement:
    - DAU/MAU ratio
    - Posts per member
    - Response rate
    - Time to first response

  Quality:
    - NPS score
    - Sentiment analysis
    - Support deflection rate

  Business Impact:
    - Community-influenced revenue
    - Product feedback implemented
    - Support cost savings

Лучшие практики

Start small — лучше engaged 100, чем passive 1000
Lead by example — team должна быть активна
Celebrate wins — признавайте contributions
Listen actively — community = source of truth
Iterate constantly — тестируйте и адаптируйте
Document everything — playbooks для масштабирования

FAQ

What does the community-marketing skill do?

Эксперт по community-маркетингу. Используй для построения сообществ, engagement стратегий, community-led growth и модерации.

How do I install community-marketing?

Run npx skills add https://github.com/dengineproblem/agents-monorepo --skill community-marketing in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/community-marketing/ (personal) or .claude/skills/community-marketing/ (project).

Which AI agents can use community-marketing?

Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.

Is community-marketing safe to install?

No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.

Who maintains community-marketing?

It is published by dengineproblem in dengineproblem/agents-monorepo. It has 73 recorded installs.

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community-marketing

Install

Install

Describe the task

Review the result

SKILL.md

Community Marketing Expert

Core Competencies

Community Strategy

Community Management

Community Growth

Типы сообществ

Customer Communities

Professional Communities

Brand Communities

Выбор платформы

Engagement Programming

Контент-календарь

Типы событий

Community Metrics

Health Score Formula

Ambassador Program

Структура программы

Отбор амбассадоров

Moderation Framework

Правила сообщества

Escalation Matrix

Activation Campaigns

Onboarding Flow

Re-engagement Campaign

Community-Led Growth

Flywheel Model

Referral Program

Content Strategy

User-Generated Content

Curation Framework

Measurement Dashboard

Лучшие практики

FAQ

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