brand-voice-generator

Q: How do I install brand-voice-generator?

Run npx skills add https://github.com/coleam00/second-brain-skills --skill brand-voice-generator in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/brand-voice-generator/ (personal) or .claude/skills/brand-voice-generator/ (project).

by coleam00Marketing & SEO

Generate tone-of-voice and brand-system files for use with the PPTX Generator and other brand-aware skills. TRIGGERS - Use this skill when user says: - "help me create a brand system" / "set up my brand" - "generate my tone of voice" / "create my voice guidelines" - "configure my brand for presentations" / "set up brand for slides" - "create brand files" / "initialize my brand" - Any request about defining brand identity, voice, or visual system for content creation Creates brand.json, config.json, brand-system.md, and tone-of-voice.md files.

Installs: 121
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Install

Works with every agent the skills CLI supports.

npx skills add https://github.com/coleam00/second-brain-skills --skill brand-voice-generator

01
Install
Run the command in your project. The CLI asks which agents to install for.
02
Describe the task
Ask your agent for something this skill covers. It loads brand-voice-generator automatically when relevant.
03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.

SKILL.md

The instructions your agent reads when the skill is triggered.

Brand & Voice Generator

Generate complete brand configuration files for use with the PPTX Generator and other brand-aware skills. This skill guides users through an interactive process to define their brand identity and writing voice.

What This Creates

File	Purpose	Used By
`brand.json`	Colors, fonts, assets	PPTX Generator, Excalidraw
`config.json`	Output settings	PPTX Generator
`brand-system.md`	Design philosophy & guidelines	All content skills
`tone-of-voice.md`	Writing voice & personality	LinkedIn, X, PPTX content

Output Location

Files are created in:

.claude/skills/pptx-generator/brands/{brand-name}/

Process Overview

Gather Brand Basics - Name, description, primary use case
Define Colors - 10 color values for the complete system
Define Typography - Heading, body, and code fonts
Define Assets - Logo and icon paths
Discover Voice - Personality, vocabulary, sentence patterns
Create Design Philosophy - Core principles and signature elements
Generate Files - Create all four files with gathered information
Verify Setup - Confirm files are correctly placed

Step 1: Gather Brand Basics

Ask the user for:

Field	Description	Example
Brand name	Folder name (lowercase, no spaces, hyphens OK)	`my-brand`, `acme-corp`
Display name	Human-readable name	"My Brand", "ACME Corporation"
Description	One-line brand description	"AI education content and community"
Primary use	Main content type	presentations, social media, documentation

Suggested question:

"Let's set up your brand. What's your brand name? (This will be the folder name - use lowercase with hyphens, like 'my-brand')"

Step 2: Define Colors

Gather 10 color values. Colors should be hex codes WITHOUT the # prefix.

Required Colors

Color	Purpose	Guidance
`background`	Main slide/page background	Dark themes: near-black. Light themes: white/off-white
`background_alt`	Alternate background for variety	Slightly different shade of background
`text`	Primary text color	High contrast against background
`text_secondary`	Muted/secondary text	Slightly lower contrast than primary
`accent`	Primary accent (CTAs, highlights)	Your signature brand color
`accent_secondary`	Secondary accent	Complement to primary accent
`accent_tertiary`	Third accent (optional variety)	Another complement, or same as secondary
`code_bg`	Code block background	Darker than main background
`card_bg`	Card/surface background	Between background and text
`card_bg_alt`	Alternate card background	Slight variation of card_bg

Color Discovery Questions

If user doesn't have a full color system, guide them:

"What's your signature brand color? (This becomes your primary accent)"
"Do you prefer a dark theme (dark background, light text) or light theme?"
"Do you have secondary colors, or should I suggest complements?"

Color Suggestions by Theme

For dark themes, suggest:

background: 0a0a0a to 1a1a2e range
text: f5f5f5 to ffffff range
card_bg: 1a1a1a to 2d2d44 range

For light themes, suggest:

background: ffffff to f8f9fa range
text: 1a1a1a to 333333 range
card_bg: f0f0f0 to e8e8e8 range

Step 3: Define Typography

Gather 3 font names:

Font	Purpose	Common Choices
`heading`	Headlines, titles, buttons	Inter, Montserrat, Poppins, Roboto
`body`	Body text, descriptions	Inter, Open Sans, Lato, Source Sans Pro
`code`	Code blocks, terminal	JetBrains Mono, Fira Code, Monaco, Consolas

Question:

"What fonts should we use? I need a heading font, body font, and code/monospace font. Common choices are Inter for both heading and body, and JetBrains Mono for code."

Default if unsure:

Heading: Inter
Body: Inter
Code: JetBrains Mono

Step 4: Define Assets

Gather asset paths (relative to brand folder):

Asset	Description	Common
`logo`	Primary logo file	`assets/logo.png`
`logo_dark`	Logo variant for dark backgrounds (optional)	`null` or `assets/logo-dark.png`
`icon`	Square icon (optional)	`null` or `assets/icon.png`

Question:

"Do you have a logo file? If so, you'll need to copy it to the brand folder. What's the filename? (e.g., 'logo.png')"

If they have a logo, set path to assets/logo.png (they'll copy it there). If no logo, set to null.

Step 5: Discover Voice

This is the most important step for content quality. Guide the user through voice discovery.

Voice Discovery Questions

Ask these questions to understand their voice:

Personality in 3 words:

"Describe your brand's personality in exactly 3 words. Examples: 'Bold, Technical, Approachable' or 'Calm, Authoritative, Helpful'"
Voice influences:

"Who are 2-3 creators, brands, or people whose communication style you admire? This helps me understand the vibe."
Vocabulary patterns:

"What words or phrases do you use often? Any pet phrases, intensifiers you like ('super', 'incredibly'), or words you naturally reach for?"
What to avoid:

"What kind of tone or phrases do you want to AVOID? (e.g., corporate speak, hype language, overly casual)"
Sentence style:

"Do you prefer: Short punchy sentences, longer flowing explanations, or a mix? Do you use contractions ('don't', 'can't') casually?"
Teaching style (if applicable):

"When explaining something complex, how do you approach it? Show process/iterations? Use analogies? Lead with practical then theory?"

Voice Templates Reference

Read references/voice-templates.md for example voice configurations to show the user.

Step 6: Create Design Philosophy

Based on gathered information, help define:

Core Principles (3-4)

Ask:

"What are 3-4 design principles that guide your visual choices? For example: 'Clean over flashy', 'Technical but approachable', 'Dark mode by default'"

Signature Elements

Ask:

"Do you have any signature visual elements? Examples: Glass card effects, specific shadow styles, gradient patterns, geometric shapes, glow effects"

If unsure, suggest based on their colors and theme.

Step 7: Generate Files

Create all four files using the gathered information.

brand.json

{
  "name": "{display_name}",
  "description": "{description}",

  "colors": {
    "background": "{background}",
    "background_alt": "{background_alt}",
    "text": "{text}",
    "text_secondary": "{text_secondary}",
    "accent": "{accent}",
    "accent_secondary": "{accent_secondary}",
    "accent_tertiary": "{accent_tertiary}",
    "code_bg": "{code_bg}",
    "card_bg": "{card_bg}",
    "card_bg_alt": "{card_bg_alt}"
  },

  "fonts": {
    "heading": "{heading_font}",
    "body": "{body_font}",
    "code": "{code_font}"
  },

  "assets": {
    "logo": "{logo_path}",
    "logo_dark": {logo_dark_path},
    "icon": {icon_path}
  }
}

config.json

{
  "output": {
    "directory": "output/{brand_name}",
    "naming": "{name}-{date}",
    "keep_parts": false
  },
  "generation": {
    "slides_per_batch": 5,
    "auto_combine": true,
    "open_after_generate": false
  },
  "defaults": {
    "slide_width_inches": 13.333,
    "slide_height_inches": 7.5
  }
}

tone-of-voice.md

Use the template in references/tone-template.md and fill with gathered voice information.

brand-system.md

Use the template in references/brand-template.md and fill with gathered design information.

Step 8: Verify Setup

After generating files:

List created files:

Glob: .claude/skills/pptx-generator/brands/{brand-name}/*

Remind about assets:

"Don't forget to copy your logo file to .claude/skills/pptx-generator/brands/{brand-name}/assets/"
Suggest test:

"Try generating a simple presentation with: 'Create a 3-slide presentation for {brand-name} about [topic]'"

Quick Mode

If user just wants to get started quickly:

Ask only for: brand name, signature color, and light/dark preference
Generate sensible defaults for everything else
Create minimal but functional files
Tell them they can refine later

Quick mode trigger phrases:

"quick setup"
"just the basics"
"minimal brand"
"get started fast"

Updating Existing Brand

If a brand already exists:

Read existing files first
Ask what to update:
- Colors only?
- Voice only?
- Everything?
Preserve unchanged sections
Show diff of changes before writing

Checklist

FAQ

What does the brand-voice-generator skill do?

How do I install brand-voice-generator?

Run npx skills add https://github.com/coleam00/second-brain-skills --skill brand-voice-generator in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/brand-voice-generator/ (personal) or .claude/skills/brand-voice-generator/ (project).

Which AI agents can use brand-voice-generator?

Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.

Is brand-voice-generator safe to install?

No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.

Who maintains brand-voice-generator?

It is published by coleam00 in coleam00/second-brain-skills. It has 121 recorded installs.

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brand-voice-generator

Install

Install

Describe the task

Review the result

SKILL.md

Brand & Voice Generator

What This Creates

Output Location

Process Overview

Step 1: Gather Brand Basics

Step 2: Define Colors

Required Colors

Color Discovery Questions

Color Suggestions by Theme

Step 3: Define Typography

Step 4: Define Assets

Step 5: Discover Voice

Voice Discovery Questions

Voice Templates Reference

Step 6: Create Design Philosophy

Core Principles (3-4)

Signature Elements

Step 7: Generate Files

brand.json

config.json

tone-of-voice.md

brand-system.md

Step 8: Verify Setup

Quick Mode

Updating Existing Brand

Checklist

FAQ

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