
newsletter-promo
Turn a newsletter edition into a 12-20 second promo clip for LinkedIn, Instagram or X that drives people to read and subscribe. Hook question, three proof frames from the edition, then the newsletter name and where to read it. Use when someone says "promo for my newsletter", "trailer for this edition", "get people to my Substack", "teaser video" or "promote this issue".
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Install
Works with every agent the skills CLI supports.
npx skills add https://github.com/charlie947/motion-graphics-skills --skill newsletter-promo- 01
Install
Run the command in your project. The CLI asks which agents to install for.
- 02
Describe the task
Ask your agent for something this skill covers. It loads newsletter-promo automatically when relevant.
- 03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.
SKILL.md
The instructions your agent reads when the skill is triggered.
Newsletter promo, built in code
A promo does one job: make someone want the full edition. Show the best bits, never the whole thing.
Before you start: read brand.md and MOTION.md if they exist. If not, run brand-intake first, or ask for hex codes, a font and a logo file. Never call a result on-brand without them.
Step 1: Ask for four things, then wait
- The edition link or the full text. Read it before anything else.
- The hook. The one question or promise the edition answers. If none is given, propose three from the edition's own lines and wait for a pick.
- Three proof frames. Real images, charts or clips from the edition. Attached files only.
- The ending card, word for word: newsletter name, where to read it, and an optional subscriber count with its source.
Step 2: Structure (15 seconds)
| Time | Frame |
|---|---|
| 0-3s | The hook, big. A question works better than a statement. |
| 3-11s | Three proof frames, about 2.5s each, each with a 3-5 word label. |
| 11-15s | Newsletter name, "Read it free at [URL]", held still. |
Step 3: Build brief (paste into Claude Code)
Build one self-contained HTML file called index.html: a 15-second promo at [WIDTH] x [HEIGHT] for my newsletter edition, using only the files I attached.
Hook (0-3s): "[HOOK]" in bold condensed type, [TEXT] on [BG], key words in [ACCENT].
Proof (3-11s): my three attached images in this order, each held about 2.5 seconds with a slow push-in and this label: [LABEL 1], [LABEL 2], [LABEL 3].
End card (11-15s): "[NEWSLETTER NAME]" and "Read it free at [URL]". Hold still, readable on a phone.
Banned: typewriter text, glow, bouncing, gradients on text, any claim or number not in my brief.
Build rules: every frame from the time alone, window.seek(seconds), wait for seek when the URL has ?render. Capture one frame per shot and check every label is readable at phone size.
Step 4: Export and post
Export 1080 x 1350 for LinkedIn and 1080 x 1920 for Stories and Reels. Put the edition link in the first line of the caption, not only the comments.
FAQ
What does the newsletter-promo skill do?
Turn a newsletter edition into a 12-20 second promo clip for LinkedIn, Instagram or X that drives people to read and subscribe. Hook question, three proof frames from the edition, then the newsletter name and where to read it. Use when someone says "promo for my newsletter", "trailer for this edition", "get people to my Substack", "teaser video" or "promote this issue".
How do I install newsletter-promo?
Run npx skills add https://github.com/charlie947/motion-graphics-skills --skill newsletter-promo in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/newsletter-promo/ (personal) or .claude/skills/newsletter-promo/ (project).
Which AI agents can use newsletter-promo?
Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.
Is newsletter-promo safe to install?
No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.
Who maintains newsletter-promo?
It is published by charlie947 in charlie947/motion-graphics-skills. It has 1,483 recorded installs.
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