content-idea-generator

Q: How do I install content-idea-generator?

Run npx skills add https://github.com/brianrwagner/ai-marketing-claude-code-skills --skill content-idea-generator in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/content-idea-generator/ (personal) or .claude/skills/content-idea-generator/ (project).

Q: Which AI agents can use content-idea-generator?

Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.

Q: Is content-idea-generator safe to install?

No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.

Q: Who maintains content-idea-generator?

It is published by brianrwagner in brianrwagner/ai-marketing-claude-code-skills. It has 464 recorded installs.

by brianrwagnerMarketing & SEO

Generate content ideas rooted in positioning. Use when someone needs "content ideas," "what should I post," "blog topics," "LinkedIn ideas," or is stuck on what to create.

Installs: 464
Last 24h: —
Trending rank: —
Security: Not audited

Install

Works with every agent the skills CLI supports.

npx skills add https://github.com/brianrwagner/ai-marketing-claude-code-skills --skill content-idea-generator

01
Install
Run the command in your project. The CLI asks which agents to install for.
02
Describe the task
Ask your agent for something this skill covers. It loads content-idea-generator automatically when relevant.
03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.

SKILL.md

The instructions your agent reads when the skill is triggered.

Content Idea Generator

Content without positioning is noise. Before generating ideas, confirm positioning is clear. If not, run positioning-basics first.

Mode

Detect from context or ask: "Quick ideas, full strategy, or complete content system?"

Mode	What you get	Best for
`quick`	5 ideas, immediate output, no deep research	Breaking a block, starter brainstorm
`standard`	10–15 positioned ideas with formats and rationale	Regular content planning
`deep`	Full content calendar system: pillars, formats, cadence, 30-day plan	Launching or overhauling content strategy

Default: standard — use quick if they just need to start. Use deep if they want a repeatable system, not just today's ideas.

Context Loading Gates

Before generating any ideas, collect:

Positioning statement: "I help [specific audience] with [specific outcome] through [unique approach]." Must be specific — not "I help businesses grow."
ICP specifics: What are the top 3 frustrations or questions the ideal customer has right now?
Recent wins or proof points: Any client results, experiments, or lessons from the last 30 days?
Content formats available: LinkedIn? Twitter/X? Newsletter? Short video? All?
Prior content strategy: Any existing pillars from linkedin-authority-builder? Don't generate outside those pillars if they exist.

Positioning gate: If the user cannot complete the positioning sentence with specifics, stop:

"Content without positioning produces random posts. Complete this first: 'I help [specific audience] achieve [specific outcome] through [unique approach].' If you need help, run positioning-basics first."

Phase 1: Context Analysis

Before generating ideas, reason through:

Positioning strength: Is the one-liner specific enough to anchor content ideas? A vague positioning produces vague ideas.
Proof point audit: What real results, experiments, or opinions does the user have? Generic ideas come from generic inputs — specific proof points produce specific content.
Platform match: Different platforms need different idea formats. LinkedIn rewards frameworks and stories; Twitter rewards brevity and contrarian takes; newsletters reward depth and curation.
Content gap: What has the user NOT covered yet that their ICP is actively asking about?

Output a brief analysis:

"You're creating content for [audience] as a [role]. Your strongest proof point is [X]. I'll generate ideas anchored to that — the biggest content gap I see is [specific gap]."

Phase 2: Freshness Check (Tool Call)

Run a search before generating the batch:

web_search('[Topic] trending [Month Year]')
web_search('[ICP role] biggest challenges [Year]')

Use results to:

Identify timely angles on evergreen topics
Spot what competitors aren't covering (your opportunity)
Include at least 1 current-moment hook in the batch

Phase 3: Idea Generation with Quality Filter

Generate ideas using these 6 frameworks:

1. The Problem Call-Out

Name the pain your audience won't admit publicly. Template: "The #1 mistake [audience] makes with [topic]"

2. The "Here's What Works" Breakdown

Teach a specific process you've actually used. Template: "How to [achieve outcome] without [common obstacle]"

3. The Contrarian Take

Challenge something everyone assumes is true. Template: "Stop [common advice]. Here's what actually works."

4. The Behind-the-Curtain Story

Show the messy reality, not the highlight reel. Template: "I [tried thing]. Here's what actually happened."

5. The Pattern Recognition

Connect dots your audience hasn't connected yet. Template: "What [experience A] taught me about [topic B]"

6. The Resource Stack

Curate genuinely useful tools. Template: "[Number] tools I actually use for [outcome]"

Phase 4: Quality Filter (Run Every Idea Through This)

Each idea must pass all 3 tests before being included in the output:

Specific? — Does it have a concrete angle? ("How to use LinkedIn" → fails. "How to get DMs from framework posts with <500 followers" → passes.)
Has a hook angle? — Can you write a specific first line that stops the scroll?
Connects to ICP pain? — Does it address a real, named frustration of the target customer?

Reject and replace any idea that fails 2 or more tests.

Phase 5: Self-Critique Pass (REQUIRED)

After generating the full batch, evaluate:

Are all ideas anchored to the stated positioning, or did any drift outside the lane?
Does each idea have a specific enough hook that I could write the first line right now?
Are the Quick Wins genuinely low-effort to produce, or are they actually complex pieces?
Is at least one idea tied to a real proof point or story the user mentioned?
Did the freshness search produce anything useful, or were results too generic?

Flag and replace any ideas that don't pass: "Idea 3 ('thoughts on AI in marketing') is too broad for your positioning as a [specific role]. Replaced with: [specific angle]."

Fluff Filter: Do Not Include

❌ "Grateful for the journey" posts — show the work instead ❌ Generic motivational quotes without a specific take ❌ Vague "thought leadership" with no actual opinion ❌ Engagement bait with no value ("Agree? Comment below") ❌ Topics outside the stated positioning

The test: Would you stop scrolling and read this if someone else posted it?

Output Structure

## Content Ideas: [Name] — [Date]
**Positioning used:** [one-liner]
**Freshness search:** [query + key finding]

---

### Quick Wins (Post This Week)
*5 ideas ready to create now*

**1. [Title/Angle]**
- Hook: "[First line that stops the scroll]"
- Core insight: [The one thing they'll remember]
- Platform fit: [LinkedIn / Twitter / Newsletter]
- ICP pain: [What frustration this addresses]
- Quality check: [Specific ✅ | Hook ✅ | ICP ✅]

[Repeat for ideas 2–5]

---

### Authority Builders (This Month)
*3 ideas worth the investment*

**1. [Title/Angle]**
- Hook: "[First line]"
- Core insight: [Key takeaway]
- Platform fit: [Platform]
- Research needed: [What to find first]
- Estimated production time: [X hours]

[Repeat for ideas 2–3]

---

### Self-Critique Notes
[Any ideas replaced, gaps noted, or freshness findings]

### Multi-Agent Handoff
For each approved idea → pass to Scribe with format:
[Idea title] | [Platform] | [Hook] | [Framework type] | [ICP pain addressed]

Skill by Brian Wagner | AI Marketing Architect | brianrwagner.com

FAQ

What does the content-idea-generator skill do?

Generate content ideas rooted in positioning. Use when someone needs "content ideas," "what should I post," "blog topics," "LinkedIn ideas," or is stuck on what to create.

How do I install content-idea-generator?

Run npx skills add https://github.com/brianrwagner/ai-marketing-claude-code-skills --skill content-idea-generator in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/content-idea-generator/ (personal) or .claude/skills/content-idea-generator/ (project).

Which AI agents can use content-idea-generator?

Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.

Is content-idea-generator safe to install?

No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.

Who maintains content-idea-generator?

It is published by brianrwagner in brianrwagner/ai-marketing-claude-code-skills. It has 464 recorded installs.