MCPInstall

apify-brand-reputation-monitoring

by apify OfficialMarketing & SEO

Track reviews, ratings, sentiment, and brand mentions across Google Maps, Booking.com, TripAdvisor, Facebook, Instagram, YouTube, and TikTok. Use when user asks to monitor brand reputation, analyze reviews, track mentions, or gather customer feedback.

Installs
90
Last 24h
—
Trending rank
—
Security
Not audited

Install

Works with every agent the skills CLI supports.

npx skills add https://github.com/apify/awesome-skills --skill apify-brand-reputation-monitoring
  1. 01

    Install

    Run the command in your project. The CLI asks which agents to install for.

  2. 02

    Describe the task

    Ask your agent for something this skill covers. It loads apify-brand-reputation-monitoring automatically when relevant.

  3. 03

    Review the result

    The agent follows the SKILL.md steps, scripts and references bundled with the skill.

SKILL.md

The instructions your agent reads when the skill is triggered.

Brand Reputation Monitoring

Scrape reviews, ratings, and brand mentions from multiple platforms using Apify Actors.

Prerequisites

(No need to check it upfront)

  • .env file with APIFY_TOKEN
  • Node.js 20.6+ (for native --env-file support)

Workflow

Copy this checklist and track progress:

Task Progress:
- [ ] Step 1: Determine data source (select Actor)
- [ ] Step 2: Fetch Actor schema
- [ ] Step 3: Ask user preferences (format, filename)
- [ ] Step 4: Run the monitoring script
- [ ] Step 5: Summarize results

Step 1: Determine Data Source

Select the appropriate Actor based on user needs:

User NeedActor IDBest For
Google Maps reviewscompass/crawler-google-placesBusiness reviews, ratings
Google Maps review exportcompass/Google-Maps-Reviews-ScraperDedicated review scraping
Booking.com hotelsvoyager/booking-scraperHotel data, scores
Booking.com reviewsvoyager/booking-reviews-scraperDetailed hotel reviews
TripAdvisor reviewsmaxcopell/tripadvisor-reviewsAttraction/restaurant reviews
Facebook reviewsapify/facebook-reviews-scraperPage reviews
Facebook commentsapify/facebook-comments-scraperPost comment monitoring
Facebook page metricsapify/facebook-pages-scraperPage ratings overview
Facebook reactionsapify/facebook-likes-scraperReaction type analysis
Instagram commentsapify/instagram-comment-scraperComment sentiment
Instagram hashtagsapify/instagram-hashtag-scraperBrand hashtag monitoring
Instagram searchapify/instagram-search-scraperBrand mention discovery
Instagram tagged postsapify/instagram-tagged-scraperBrand tag tracking
Instagram exportapify/export-instagram-comments-postsBulk comment export
Instagram comprehensiveapify/instagram-scraperFull Instagram monitoring
Instagram APIapify/instagram-api-scraperAPI-based monitoring
YouTube commentsstreamers/youtube-comments-scraperVideo comment sentiment
TikTok commentsclockworks/tiktok-comments-scraperTikTok sentiment

Step 2: Fetch Actor Schema

Fetch the Actor's input schema and details:

node --env-file=.env ${CLAUDE_PLUGIN_ROOT}/reference/scripts/fetch_actor_details.js --actor "ACTOR_ID"

Replace ACTOR_ID with the selected Actor (e.g., compass/crawler-google-places).

This returns:

  • Actor info (title, description, URL, categories, stats, rating)
  • README summary
  • Input schema (required and optional parameters)

Step 3: Ask User Preferences

Skip this step for simple lookups (e.g., "what's Nike's follower count?", "find me 5 coffee shops in Prague") — just use quick answer mode and move to Step 4.

For larger scraping tasks, ask:

  1. Output format:
    • Quick answer - Display top few results in chat (no file saved)
    • CSV - Full export with all fields
    • JSON - Full export in JSON format
  2. Number of results: Based on character of use case

Cost safety: Always set a sensible result limit in the Actor input (e.g., maxResults, resultsLimit, maxCrawledPages, or equivalent field from the input schema). Default to 100 results unless the user explicitly asks for more. Warn the user before running large scrapes (1000+ results) as they consume more Apify credits.

Step 4: Run the Script

Quick answer (display in chat, no file):

node --env-file=.env ${CLAUDE_PLUGIN_ROOT}/reference/scripts/run_actor.js \
  --actor "ACTOR_ID" \
  --input 'JSON_INPUT'

CSV:

node --env-file=.env ${CLAUDE_PLUGIN_ROOT}/reference/scripts/run_actor.js \
  --actor "ACTOR_ID" \
  --input 'JSON_INPUT' \
  --output YYYY-MM-DD_OUTPUT_FILE.csv \
  --format csv

JSON:

node --env-file=.env ${CLAUDE_PLUGIN_ROOT}/reference/scripts/run_actor.js \
  --actor "ACTOR_ID" \
  --input 'JSON_INPUT' \
  --output YYYY-MM-DD_OUTPUT_FILE.json \
  --format json

Step 5: Summarize Results

After completion, report:

  • Number of reviews/mentions found
  • File location and name
  • Key fields available
  • Suggested next steps (sentiment analysis, filtering)

Error Handling

APIFY_TOKEN not found - Ask user to create .env with APIFY_TOKEN=your_token Actor not found - Check Actor ID spelling Run FAILED - Ask user to check Apify console link in error output Timeout - Reduce input size or increase --timeout

FAQ

What does the apify-brand-reputation-monitoring skill do?

Track reviews, ratings, sentiment, and brand mentions across Google Maps, Booking.com, TripAdvisor, Facebook, Instagram, YouTube, and TikTok. Use when user asks to monitor brand reputation, analyze reviews, track mentions, or gather customer feedback.

How do I install apify-brand-reputation-monitoring?

Run npx skills add https://github.com/apify/awesome-skills --skill apify-brand-reputation-monitoring in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/apify-brand-reputation-monitoring/ (personal) or .claude/skills/apify-brand-reputation-monitoring/ (project).

Which AI agents can use apify-brand-reputation-monitoring?

Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.

Is apify-brand-reputation-monitoring safe to install?

No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.

Who maintains apify-brand-reputation-monitoring?

It is published by apify in apify/awesome-skills, and it is an official skill from the maker of the technology it covers. It has 90 recorded installs.

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