monitoring-google-news-coverage-for-brand
Monitors Google News coverage for a brand using apidojo's Google Search scraper on Apify. Triggers when the user asks to: track news coverage about a brand on Google, monitor press mentions in Google News, find recent news articles mentioning a company, track media coverage for a brand or executive, monitor competitor news coverage, find press releases or news stories about a brand on Google, or research how a company is being covered in the press. Returns article title, publication, date, URL, and coverage sentiment per article. Ideal for PR agencies, communications teams, brand managers, and reputation monitoring services.
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Install
Works with every agent the skills CLI supports.
npx skills add https://github.com/apidojo-io/apidojo-skills --skill monitoring-google-news-coverage-for-brand- 01
Install
Run the command in your project. The CLI asks which agents to install for.
- 02
Describe the task
Ask your agent for something this skill covers. It loads monitoring-google-news-coverage-for-brand automatically when relevant.
- 03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.
SKILL.md
The instructions your agent reads when the skill is triggered.
Monitoring Google News Coverage for a Brand
Tracks press and media coverage of a brand across Google News. Identifies publications, volume, sentiment, and stories that need PR attention.
Prerequisites
APIFY_TOKENenvironment variable set- Optional: Apify MCP server installed
Inputs
| Parameter | Type | Required | Default | Notes |
|---|---|---|---|---|
startUrls | array | Optional | [] | Google search URLs |
searchTerms | array | Optional | [] | Keywords to search on Google |
countryCode | string | Optional | US | Country for Google search (e.g. US, GB, TR) |
languageCode | string | Optional | — | Language for results (e.g. en) |
maxItems | number | Optional | Unlimited | Maximum results to return across all queries |
maxPagesPerQuery | integer | Optional | 1 | Maximum result pages per query |
mobileResults | boolean | Optional | false | Fetch mobile SERP layout |
customMapFunction | string | Optional | — | JavaScript function to transform each output object |
Workflow
Progress:
- [ ] Step 1: Search Google News for brand + time filter
- [ ] Step 2: Classify editorial vs. press release
- [ ] Step 3: Classify coverage sentiment
- [ ] Step 4: Identify top publications and story themes
- [ ] Step 5: Deliver press monitoring report
Step 1: Run google-search-scraper
Recommended — run_actor.js (handles waiting, output, and file saving automatically):
# Quick answer (prints table to chat)
node scripts/run_actor.js \
--actor "apidojo~google-search-scraper" \
--input '{"param": "value"}'
# Save as CSV
node scripts/run_actor.js \
--actor "apidojo~google-search-scraper" \
--input '{"param": "value"}' \
--output YYYY-MM-DD_results.csv --format csv
# Save as JSON
node scripts/run_actor.js \
--actor "apidojo~google-search-scraper" \
--input '{"param": "value"}' \
--output YYYY-MM-DD_results.json --format json
APIFY_TOKENmust be set in environment or.envfile.
If Apify MCP is available:
Tool: apify:run-actor
Actor: "apidojo~google-search-scraper"
Input:
{
"queries": ["\"[BRAND_NAME]\" news", "[BRAND_NAME] announcement"],
"maxPagesPerQuery": 3,
"countryCode": "US",
"searchType": "news"
}
REST API fallback:
curl -X POST \
"https://api.apify.com/v2/acts/apidojo~google-search-scraper/runs?token=$APIFY_TOKEN" \
-H "Content-Type: application/json" \
-d '{"queries": ["\"[BRAND_NAME]\" news"], "maxPagesPerQuery": 3, "searchType": "news"}'
Step 2: Classify Coverage
coverage_type:
PRESS_RELEASE = domain: prnewswire, businesswire, globenewswire
EDITORIAL = major publication (TechCrunch, Forbes, WSJ, Bloomberg)
TRADE = industry publication
NEGATIVE_FLAG = title contains: "lawsuit", "scandal", "fraud", "investigation"
sentiment_from_headline:
POSITIVE = "raises", "launches", "wins", "grows", "partners", "expands"
NEGATIVE = "cuts", "loses", "sued", "drops", "fails", "controversy"
Step 3: Edge Cases
- Brand name is common word: Use exact match quotes; add qualifier
- Old coverage returned: Use
after:[DATE]query operator - Negative from major publication: Flag as
PR_ATTENTION_NEEDED - Competitor coverage much higher volume: PR gap analysis signal
Output Format
# Google News Monitor: [BRAND_NAME]
Period: [DATE_RANGE] | Articles: [N] | Publications: [N] | Date: [DATE]
Coverage: Editorial [N] | Press Releases [N] | Negative flags [N]
Sentiment: [X%] Positive | [X%] Negative | [X%] Neutral
## Headlines (Chronological)
| Date | Publication | Headline | Type | Sentiment | URL |
|------|------------|---------|------|-----------|-----|
## ⚠️ PR Attention Needed
[Negative articles requiring monitoring]
Troubleshooting
Too few results: Brand has limited press; try without quotes for broader matching.
Reviews not press in results: Add -site:yelp.com -site:glassdoor.com to queries.
Google blocks news search: Use searchType: "web" with news-domain anchors.
FAQ
What does the monitoring-google-news-coverage-for-brand skill do?
Monitors Google News coverage for a brand using apidojo's Google Search scraper on Apify. Triggers when the user asks to: track news coverage about a brand on Google, monitor press mentions in Google News, find recent news articles mentioning a company, track media coverage for a brand or executive, monitor competitor news coverage, find press releases or news stories about a brand on Google, or research how a company is being covered in the press. Returns article title, publication, date, URL, and coverage sentiment per article. Ideal for PR agencies, communications teams, brand managers, and reputation monitoring services.
How do I install monitoring-google-news-coverage-for-brand?
Run npx skills add https://github.com/apidojo-io/apidojo-skills --skill monitoring-google-news-coverage-for-brand in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/monitoring-google-news-coverage-for-brand/ (personal) or .claude/skills/monitoring-google-news-coverage-for-brand/ (project).
Which AI agents can use monitoring-google-news-coverage-for-brand?
Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.
Is monitoring-google-news-coverage-for-brand safe to install?
No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.
Who maintains monitoring-google-news-coverage-for-brand?
It is published by apidojo-io in apidojo-io/apidojo-skills. It has 746 recorded installs.
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