finding-instagram-ugc-creators-for-brands
Finds Instagram UGC creators for brand campaigns using apidojo's Instagram scraper on Apify. Triggers when the user asks to: find Instagram UGC creators for product campaigns, discover micro-influencers posting organic product reviews on Instagram, identify creators for paid partnership posts or product seeding on Instagram, find authentic lifestyle creators in beauty food fitness or home decor, build an Instagram UGC creator list for a DTC brand, or find creators posting about a product category with strong engagement. Returns creator handle, follower count, avg likes, engagement rate, niche hashtags, and bio link. Ideal for DTC brands, e-commerce companies, and influencer campaign managers.
- Installs
- 803
- Last 24h
- +9
- Trending rank
- #9232
- Security
- Not audited
Install
Works with every agent the skills CLI supports.
npx skills add https://github.com/apidojo-io/apidojo-skills --skill finding-instagram-ugc-creators-for-brands- 01
Install
Run the command in your project. The CLI asks which agents to install for.
- 02
Describe the task
Ask your agent for something this skill covers. It loads finding-instagram-ugc-creators-for-brands automatically when relevant.
- 03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.
SKILL.md
The instructions your agent reads when the skill is triggered.
Finding Instagram UGC Creators for Brands
Discovers Instagram micro-creators who produce authentic product content. Nano (1K–10K) and micro (10K–100K) creators on Instagram drive 3–5× higher engagement than macro-influencers on sponsored content.
Prerequisites
APIFY_TOKENenvironment variable set- Optional: Apify MCP server installed
Inputs
| Parameter | Type | Required | Default | Notes |
|---|---|---|---|---|
startUrls | array | ✅ | [] | Instagram URLs — profiles, hashtags, locations, audio pages, reels |
until | string | Optional | — | Scrape posts until this date (YYYY-MM-DD) |
maxItems | number | Optional | Unlimited | Maximum posts to return |
customMapFunction | string | Optional | — | JavaScript function to transform each output object |
Workflow
Progress:
- [ ] Step 1: Search niche hashtags on Instagram
- [ ] Step 2: Collect and deduplicate creator handles
- [ ] Step 3: Enrich profiles
- [ ] Step 4: Score UGC fit
- [ ] Step 5: Deliver creator list
Step 1: Search Niche Hashtags
Target hashtags that UGC creators use (not brand accounts):
Primary: #[niche]review, #[niche]recommendations, #honest[niche]review
Supporting: #[niche]community, #[niche]lover, #[niche]obsessed
Broad: #[niche], #[niche]gram, #my[niche]
Recommended — run_actor.js (handles waiting, output, and file saving automatically):
# Quick answer (prints table to chat)
node scripts/run_actor.js \
--actor "apidojo~instagram-scraper" \
--input '{"param": "value"}'
# Save as CSV
node scripts/run_actor.js \
--actor "apidojo~instagram-scraper" \
--input '{"param": "value"}' \
--output YYYY-MM-DD_results.csv --format csv
# Save as JSON
node scripts/run_actor.js \
--actor "apidojo~instagram-scraper" \
--input '{"param": "value"}' \
--output YYYY-MM-DD_results.json --format json
APIFY_TOKENmust be set in environment or.envfile.
If Apify MCP is available:
Tool: apify:run-actor
Actor: "apidojo~instagram-scraper"
Input:
{
"keywords": ["#[niche]review", "#[niche]recommendations", "#[niche]community"],
"maxItems": 100
}
REST API fallback:
curl -X POST "https://api.apify.com/v2/acts/apidojo~instagram-scraper/runs?token=$APIFY_TOKEN" -H "Content-Type: application/json" -d '{
"keywords": ["#skincarereviews", "#skincareobsessed", "#honestskincarereviews"],
"maxItems": 100
}'
Collect unique ownerUsername values from results.
Step 2: Profile Enrichment
If Apify MCP is available:
Tool: apify:run-actor
Actor: "apidojo~instagram-scraper"
Input:
{
"usernames": ["[username1]", "[username2]", "..."],
"maxItems": 12
}
Step 3: Score UGC Fit
engagement_rate = (avg_likes + avg_comments) / follower_count * 100
authenticity_signal = (is_not_verified ? 1 : 0) * 0.20
+ (follower_count < 100000 ? 1 : 0.5) * 0.20
+ (posts_with_product_content >= 3 ? 1 : posts/3) * 0.30
+ (engagement_rate >= min_engagement_rate ? 1 : engagement_rate/min_engagement_rate) * 0.30
Tier: TIER 1 ≥ 0.75 | TIER 2 0.50–0.74 | TIER 3 < 0.50
Step 4: Edge Cases
- Brand ambassador accounts appear (always using product): Check for
#ador#sponsoredin every recent post — flag asALREADY_CONTRACTED - Private accounts appear: Skip — cannot assess content quality
- Follower count doesn't match scrape: If
follower_count = 0in scrape output, retry profile fetch; Instagram sometimes throttles profile data - Location filter not matching: Instagram bio location field is free-text — use contains match: bio.lower() contains country/city name
Output Format
# Instagram UGC Creator List: [NICHE]
Creators evaluated: [N] | TIER 1: [N] | TIER 2: [N] | Date: [DATE]
## TIER 1 — Prime UGC Creators
| Creator | Handle | Followers | Avg Likes | Avg Comments | Eng Rate | Authenticity Score |
|---------|--------|-----------|-----------|--------------|----------|-------------------|
| [name] | @[handle] | [N] | [N] | [N] | [X%] | [0.XX] |
## TIER 2 — Worth Testing
| Creator | Followers | Avg Likes | Eng Rate | Location |
|---------|-----------|-----------|----------|---------|
## Top Performing Hashtags for This Niche
| Hashtag | Posts Found | Avg Likes per Post | Creator Quality (High/Med/Low) |
|---------|------------|-------------------|-------------------------------|
Troubleshooting
Hashtag returns only brand posts: Add "review" or "honest" to hashtags to anchor on consumer voice.
All creators already contracted: Common in saturated niches — search adjacent sub-niches.
Engagement rate < 3% across results: Hashtag may be too popular and dominated by low-engagement accounts. Switch to long-tail hashtags like #[niche][city] or #[brand]community.
FAQ
What does the finding-instagram-ugc-creators-for-brands skill do?
Finds Instagram UGC creators for brand campaigns using apidojo's Instagram scraper on Apify. Triggers when the user asks to: find Instagram UGC creators for product campaigns, discover micro-influencers posting organic product reviews on Instagram, identify creators for paid partnership posts or product seeding on Instagram, find authentic lifestyle creators in beauty food fitness or home decor, build an Instagram UGC creator list for a DTC brand, or find creators posting about a product category with strong engagement. Returns creator handle, follower count, avg likes, engagement rate, niche hashtags, and bio link. Ideal for DTC brands, e-commerce companies, and influencer campaign managers.
How do I install finding-instagram-ugc-creators-for-brands?
Run npx skills add https://github.com/apidojo-io/apidojo-skills --skill finding-instagram-ugc-creators-for-brands in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/finding-instagram-ugc-creators-for-brands/ (personal) or .claude/skills/finding-instagram-ugc-creators-for-brands/ (project).
Which AI agents can use finding-instagram-ugc-creators-for-brands?
Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.
Is finding-instagram-ugc-creators-for-brands safe to install?
No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.
Who maintains finding-instagram-ugc-creators-for-brands?
It is published by apidojo-io in apidojo-io/apidojo-skills. It has 803 recorded installs.
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