run-campaign

Q: How do I install run-campaign?

Run npx skills add https://github.com/anthropics/knowledge-work-plugins --skill run-campaign in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/run-campaign/ (personal) or .claude/skills/run-campaign/ (project).

by anthropics OfficialMarketing & SEO

Runs an end-to-end marketing campaign — sales analysis, content brief, Canva assets, HubSpot send. Accepts optional lookback and channel arguments.

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Install

Works with every agent the skills CLI supports.

npx skills add https://github.com/anthropics/knowledge-work-plugins --skill run-campaign

01
Install
Run the command in your project. The CLI asks which agents to install for.
02
Describe the task
Ask your agent for something this skill covers. It loads run-campaign automatically when relevant.
03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.

SKILL.md

The instructions your agent reads when the skill is triggered.

Run the full campaign pipeline by chaining three skills in order. The owner approves at each handoff — never roll past a gate without explicit confirmation.

Parse arguments:

--lookback (default 90d) — how far back to look for the revenue dip
--channel (default both) — email, social, or both

Step 1 — Sales analysis + content brief (content-strategy)

Trigger the content-strategy skill workflow:

Pull sales data from QuickBooks and PayPal for the lookback window.
Identify the revenue dip — which product/service, which time period, magnitude.
Produce a 30-day prioritized content brief: what to push, what offer to run, what to hold.
Present the brief to the owner. Wait for explicit "approved, build the assets" before continuing.

If the owner edits the brief, incorporate edits and re-present.

Step 2 — Asset generation + send staging (canva-creator)

After Step 1 approval, trigger the canva-creator skill workflow:

Take the approved brief from Step 1 as input.
Build the posting calendar matched to the brief's priorities.
Generate on-brand Canva assets for each post (apply each on screen for owner approval before moving on).
Draft caption copy for each post.
Stage the scheduled send in HubSpot (do NOT send — staging only).
Present the staged campaign to the owner. Wait for explicit "approved, send to segment X" before Step 3.

Step 3 — Audience segmentation (lead-triage)

After Step 2 approval, trigger the lead-triage skill workflow:

Pull HubSpot contacts that match the campaign's target segment (from the approved brief).
Score by engagement, company fit, urgency markers.
Produce two deliverables:
- Bulk send list — the segment receiving the staged campaign from Step 2
- High-priority call list — top 5 leads the owner should call personally with talking points
Block calendar time for the call list.
Present both lists. Wait for explicit "send" before pushing the HubSpot campaign live.

Approval gates (must hold)

Never auto-progress between steps. Each handoff requires explicit owner approval.
Never send the HubSpot campaign without the owner's "send" command in Step 3.
If any connector is unreachable (QuickBooks, PayPal, Canva, HubSpot), stop, report which connector failed, and ask whether to retry or abort.

Output

End the run with a one-paragraph recap: revenue dip identified, posts generated, segment size, calls booked. Link to the HubSpot campaign URL once sent.

FAQ

What does the run-campaign skill do?

Runs an end-to-end marketing campaign — sales analysis, content brief, Canva assets, HubSpot send. Accepts optional lookback and channel arguments.

How do I install run-campaign?

Run npx skills add https://github.com/anthropics/knowledge-work-plugins --skill run-campaign in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/run-campaign/ (personal) or .claude/skills/run-campaign/ (project).

Which AI agents can use run-campaign?

Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.

Is run-campaign safe to install?

No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.

Who maintains run-campaign?

It is published by anthropics in anthropics/knowledge-work-plugins, and it is an official skill from the maker of the technology it covers. It has 1,361 recorded installs.