draft-content
Draft blog posts, social media, email newsletters, landing pages, press releases, and case studies with channel-specific formatting and SEO recommendations. Use when writing any marketing content, when you need headline or subject line options, or when adapting a message for a specific platform, audience, and brand voice.
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Install
Works with every agent the skills CLI supports.
npx skills add https://github.com/anthropics/knowledge-work-plugins --skill draft-content- 01
Install
Run the command in your project. The CLI asks which agents to install for.
- 02
Describe the task
Ask your agent for something this skill covers. It loads draft-content automatically when relevant.
- 03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.
SKILL.md
The instructions your agent reads when the skill is triggered.
Draft Content
If you see unfamiliar placeholders or need to check which tools are connected, see CONNECTORS.md.
Generate marketing content drafts tailored to a specific content type, audience, and brand voice.
Trigger
User runs /draft-content or asks to draft, write, or create marketing content.
Inputs
Gather the following from the user. If not provided, ask before proceeding:
-
Content type — one of:
- Blog post
- Social media post (specify platform: LinkedIn, Twitter/X, Instagram, Facebook)
- Email newsletter
- Landing page copy
- Press release
- Case study
-
Topic — the subject or theme of the content
-
Target audience — who this content is for (role, industry, seniority, pain points)
-
Key messages — 2-4 main points or takeaways to communicate
-
Tone — e.g., authoritative, conversational, inspirational, technical, witty (optional if brand voice is configured)
-
Length — target word count or format constraint (e.g., "1000 words", "280 characters", "3 paragraphs")
Brand Voice
- If the user has a brand voice configured in their local settings file, apply it automatically. Inform the user that brand voice settings are being applied.
- If no brand voice is configured, ask: "Do you have brand voice guidelines you'd like me to follow? If not, I'll use a neutral professional tone."
- Apply the specified or default tone consistently throughout the draft.
Content Generation by Type
Blog Post
- Engaging headline (provide 2-3 options)
- Introduction with a hook (question, statistic, bold statement, or story)
- 3-5 organized sections with descriptive subheadings
- Supporting points, examples, or data references in each section
- Conclusion with a clear call to action
- SEO considerations: suggest a primary keyword, include it in the headline and first paragraph, use related keywords in subheadings
Social Media Post
- Platform-appropriate format and length
- Hook in the first line
- Hashtag suggestions (3-5 relevant hashtags)
- Call to action or engagement prompt
- Emoji usage appropriate to brand and platform
- If LinkedIn: professional framing, paragraph breaks for readability
- If Twitter/X: concise, punchy, within character limit
- If Instagram: visual-first language, story-driven, hashtag block
Email Newsletter
- Subject line (provide 2-3 options with open-rate considerations)
- Preview text
- Greeting
- Body sections with clear hierarchy
- Call to action button text
- Sign-off
- Unsubscribe note reminder
Landing Page Copy
- Headline and subheadline
- Hero section copy
- Value propositions (3-4 benefit-driven bullets or sections)
- Social proof placeholder (suggest testimonial or stat placement)
- Primary and secondary CTAs
- FAQ section suggestions
- SEO: meta title and meta description suggestions
Press Release
- Headline following press release conventions
- Dateline and location
- Lead paragraph (who, what, when, where, why)
- Supporting quotes (provide placeholder guidance)
- Company boilerplate placeholder
- Media contact placeholder
- Standard press release formatting
Case Study
- Title emphasizing the result
- Customer overview (industry, size, challenge)
- Challenge section
- Solution section (what was implemented)
- Results section with metrics (prompt user for data)
- Customer quote placeholder
- Call to action
SEO Considerations (for web content)
For blog posts, landing pages, and other web-facing content:
- Suggest a primary keyword based on the topic
- Recommend keyword placement: headline, first paragraph, subheadings, meta description
- Suggest internal and external linking opportunities
- Recommend a meta description (under 160 characters)
- Note image alt text opportunities
Output
Present the draft with clear formatting. After the draft, include:
- A brief note on what brand voice and tone were applied
- Any SEO recommendations (for web content)
- Suggestions for next steps (e.g., "Review with your team", "Add customer quotes", "Pair with a visual")
Ask: "Would you like me to revise any section, adjust the tone, or create a variation for a different channel?"
FAQ
What does the draft-content skill do?
Draft blog posts, social media, email newsletters, landing pages, press releases, and case studies with channel-specific formatting and SEO recommendations. Use when writing any marketing content, when you need headline or subject line options, or when adapting a message for a specific platform, audience, and brand voice.
How do I install draft-content?
Run npx skills add https://github.com/anthropics/knowledge-work-plugins --skill draft-content in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/draft-content/ (personal) or .claude/skills/draft-content/ (project).
Which AI agents can use draft-content?
Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.
Is draft-content safe to install?
No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.
Who maintains draft-content?
It is published by anthropics in anthropics/knowledge-work-plugins, and it is an official skill from the maker of the technology it covers. It has 2,935 recorded installs.
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