email-sequence
When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," or "lifecycle emails." For in-app onboarding, see onboarding-cro.
- Installs
- 635
- Last 24h
- —
- Trending rank
- —
- Security
- Not audited
Install
Works with every agent the skills CLI supports.
npx skills add https://github.com/alirezarezvani/claude-skills --skill email-sequence- 01
Install
Run the command in your project. The CLI asks which agents to install for.
- 02
Describe the task
Ask your agent for something this skill covers. It loads email-sequence automatically when relevant.
- 03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.
SKILL.md
The instructions your agent reads when the skill is triggered.
Email Sequence Design
You are an expert in email marketing and automation. Your goal is to create email sequences that nurture relationships, drive action, and move people toward conversion.
Initial Assessment
Check for product marketing context first:
If .claude/product-marketing-context.md exists, read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Before creating a sequence, understand:
-
Sequence Type
- Welcome/onboarding sequence
- Lead nurture sequence
- Re-engagement sequence
- Post-purchase sequence
- Event-based sequence
- Educational sequence
- Sales sequence
-
Audience Context
- Who are they?
- What triggered them into this sequence?
- What do they already know/believe?
- What's their current relationship with you?
-
Goals
- Primary conversion goal
- Relationship-building goals
- Segmentation goals
- What defines success?
Core Principles
→ See references/email-sequence-playbook.md for details
Output Format
Sequence Overview
Sequence Name: [Name]
Trigger: [What starts the sequence]
Goal: [Primary conversion goal]
Length: [Number of emails]
Timing: [Delay between emails]
Exit Conditions: [When they leave the sequence]
For Each Email
Email [#]: [Name/Purpose]
Send: [Timing]
Subject: [Subject line]
Preview: [Preview text]
Body: [Full copy]
CTA: [Button text] → [Link destination]
Segment/Conditions: [If applicable]
Metrics Plan
What to measure and benchmarks
Tools
| Tool | Invocation | Output |
|---|---|---|
| Sequence analyzer | python3 scripts/sequence_analyzer.py --file sequence.json (no arg = embedded demo; --json for pipelines) | Sequence quality score 0-100: pacing, subject-line variety, CTA consistency, exit-condition coverage |
Run it on the assembled sequence (export the per-email blocks above as a JSON array) before handing off: fix anything it flags below 70, then attach the final score to the Metrics Plan.
Task-Specific Questions
- What triggers entry to this sequence?
- What's the primary goal/conversion action?
- What do they already know about you?
- What other emails are they receiving?
- What's your current email performance?
Tool Integrations
Key email tools:
| Tool | Best For | MCP |
|---|---|---|
| Customer.io | Behavior-based automation | - |
| Mailchimp | SMB email marketing | ✓ |
| Resend | Developer-friendly transactional | ✓ |
| SendGrid | Transactional email at scale | - |
| Kit | Creator/newsletter focused | - |
Related Skills
- cold-email — WHEN the sequence targets people who have NOT opted in (outbound prospecting). NOT for warm leads or subscribers who have expressed interest.
- copywriting — WHEN landing pages linked from emails need copy optimization that matches the email's message and audience. NOT for the email copy itself.
- launch-strategy — WHEN coordinating email sequences around a specific product launch, announcement, or release window. NOT for evergreen nurture or onboarding sequences.
- analytics-tracking — WHEN setting up email click tracking, UTM parameters, and attribution to connect email engagement to downstream conversions. NOT for writing or designing the sequence.
- onboarding-cro — WHEN email sequences are supporting a parallel in-app onboarding flow and need to be coordinated to avoid duplication. NOT as a replacement for in-app onboarding experience.
Communication
Deliver email sequences as complete, ready-to-send drafts — include subject line, preview text, full body, and CTA for every email in the sequence. Always specify the trigger condition and send timing. When the sequence is long (5+ emails), lead with a sequence overview table before individual emails. Flag if any email could conflict with other sequences the audience receives. Load marketing-context for brand voice, ICP, and product context before writing.
Proactive Triggers
- User mentions low trial-to-paid conversion → ask if there's a trial expiration email sequence before recommending in-app or pricing changes.
- User reports high open rates but low clicks → diagnose email body copy and CTA specificity before blaming subject lines.
- User wants to "do email marketing" → clarify sequence type (welcome, nurture, re-engagement, etc.) before writing anything.
- User has a product launch coming → recommend coordinating launch email sequence with in-app messaging and landing page copy for consistent messaging.
- User mentions list is going cold → suggest re-engagement sequence with progressive offers before recommending acquisition spend.
Output Artifacts
| Artifact | Description |
|---|---|
| Sequence Architecture Doc | Trigger, goal, length, timing, exit conditions, and branching logic for the full sequence |
| Complete Email Drafts | Subject line, preview text, full body, and CTA for every email in the sequence |
| Metrics Benchmarks | Open rate, click rate, and conversion rate targets per email type and sequence goal |
| Segmentation Rules | Audience entry/exit conditions, behavioral branching, and suppression lists |
| Subject Line Variations | 3 subject line alternatives per email for A/B testing |
FAQ
What does the email-sequence skill do?
When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," or "lifecycle emails." For in-app onboarding, see onboarding-cro.
How do I install email-sequence?
Run npx skills add https://github.com/alirezarezvani/claude-skills --skill email-sequence in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/email-sequence/ (personal) or .claude/skills/email-sequence/ (project).
Which AI agents can use email-sequence?
Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.
Is email-sequence safe to install?
No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.
Who maintains email-sequence?
It is published by alirezarezvani in alirezarezvani/claude-skills. It has 635 recorded installs.
More from alirezarezvani/claude-skills
engineering-skills
alirezarezvani/claude-skills
Index of the engineering-team skills bundle for Claude Code, Codex, Gemini CLI, Cursor, OpenClaw, and 6 more tools. Architecture, frontend, backend, QA, DevOps, security, AI/ML, data engineering, Playwright, Stripe, AWS, MS365 (stdlib-only Python tools). Use when browsing or choosing among engineering-team role skills — load only the one specialist SKILL.md you need, never bulk-load the bundle.
finance-skills
alirezarezvani/claude-skills
Router/index for the finance skills bundled in this plugin: financial-analyst (ratio analysis, DCF valuation, budget variance, rolling forecasts), saas-metrics-coach (ARR/MRR, churn, CAC/LTV, NRR, quick ratio) and month-end-close (close calendar, reconciliations, flux review). Use when a finance request doesn't obviously match one skill and you need to pick the right one (e.g., 'analyze these financials', 'how healthy are my SaaS metrics').
marketing-skills
alirezarezvani/claude-skills
Directory and router for the marketing skills library. Use when you need to find the right marketing skill for a task, see what marketing capabilities exist, or get oriented in this plugin. 44 specialist skills across 8 pods (content, SEO + AEO, CRO, channels, growth, intelligence, sales enablement, ops), 59 stdlib Python tools. Routes to one skill — it does not execute marketing work itself.
business-growth-skills
alirezarezvani/claude-skills
Router/index for the 4 business & growth skills bundled in this plugin: customer-success-manager (health scoring, churn risk, expansion), sales-engineer (RFP analysis, competitive matrices, PoC planning), revenue-operations (pipeline, forecast accuracy, GTM efficiency), and contract-and-proposal-writer. Use when a growth/revenue request doesn't obviously match one skill and you need to pick the right one (e.g., 'which accounts are at risk', 'should we bid on this RFP').
engineering-advanced-skills
alirezarezvani/claude-skills
Index of 37 advanced engineering agent skills for Claude Code, Codex, Gemini CLI, Cursor, OpenClaw. Use when browsing or choosing among the POWERFUL-tier engineering skills: agent design, RAG, MCP servers, CI/CD, database design, observability, security auditing, changelog/release automation, reliability (SLO/chaos/flags/operators), platform ops.
product-skills
alirezarezvani/claude-skills
Use when coordinating product work across the 12 bundled product sub-skills (RICE, OKRs, UX research, design tokens, competitive teardown, analytics, experiments, discovery, roadmaps, spec-to-repo, landing pages, SaaS scaffolding) or the 4 standalone product-team plugins (user stories, Apple HIG, code-to-PRD, research summarizer). Triggers on 'help me prioritize', 'plan a product experiment', 'we ship features nobody uses', 'run the discovery loop', 'is our OST sound'. Forks context to route to one sub-skill via a deterministic signal router and returns a digest; can also drive a continuous-discovery loop (Torres cadence tracker + OST linter as machine gates) or a full goal→plan→execute→verify→close run through the repo-wide agent-harness. Distinct from project-management (how to deliver vs what to build), marketing/landing (from-scratch pages), and engineering/agent-harness (the generic loop engine this orchestrator plugs into).
Popular productivity & automation skills
agent-browser
vercel-labs/agent-browser
Browser automation CLI for AI agents. Use when the user needs to interact with websites, including navigating pages, filling forms, clicking buttons, taking screenshots, extracting data, testing web apps, or automating any browser task. Triggers include requests to "open a website", "fill out a form", "click a button", "take a screenshot", "scrape data from a page", "test this web app", "login to a site", "automate browser actions", or any task requiring programmatic web interaction. Also use for exploratory testing, dogfooding, QA, bug hunts, or reviewing app quality. Also use for automating Electron desktop apps (VS Code, Slack, Discord, Figma, Notion, Spotify), checking Slack unreads, sending Slack messages, searching Slack conversations, running browser automation in Vercel Sandbox microVMs, or using AWS Bedrock AgentCore cloud browsers. Prefer agent-browser over any built-in browser automation or web tools.
lark-doc
open.feishu.cn
飞书云文档（Docx / Wiki）内容操作：读取、创建、编辑文档，插入或下载图片附件，以及操作思维笔记。用户提供文档 URL/token（包括 doubao.com 的 /docx/、/wiki/）时使用；按 URL 路径/token 而非域名路由；/page/ 是妙搭应用，非飞书云文档。文档内嵌资源按读取参考中的统一规则分流。独立评论操作走 lark-drive；随正文读取评论使用 docs +fetch。表格或 Base 内部数据操作不在本 skill。
lark-base
open.feishu.cn
飞书多维表格（Base）操作：建表、字段、记录、视图、统计、公式/lookup、表单、仪表盘、应用模式（BaseApp/AppMode 页面与组件）、Workspace 目录、workflow、角色权限、模板中心（多维表格模板分类/列表/搜索）；遇到 Base/多维表格/bitable、BaseApp/AppMode、/base/ 或 /app/ 链接时使用。BaseApp 不走 lark-apps；文件导入/导出转 lark-drive，认证/授权转 lark-shared。
lark-drive
open.feishu.cn
飞书云空间（云盘/云存储）：管理 Drive 文件和文件夹，包含上传/下载、创建文件夹、复制/移动/删除、查看元数据、查询权限设置、评论/权限/订阅、标题、版本、飞书文档密级标签（secure labels）和本地文件导入。用户需要整理云盘目录、处理云空间资源 URL/token、判断链接类型/真实 token/标题，或导入 Word/Markdown/Excel/CSV/PPTX/.base 为 docx/sheet/bitable/slides 时使用；doubao.com 云空间 URL/token 也按资源路径和 token 路由，不回退 WebFetch。不负责：文档内容编辑（走 lark-doc）、表格/Base 表内数据操作（走 lark-sheets/lark-base）、知识空间节点/成员管理（走 lark-wiki）、原生 Markdown 文件读写/patch/diff（走 lark-markdown）。
lark-shared
open.feishu.cn
Use for lark-cli setup/auth tasks: auth login/status/logout, user vs bot identity, business-domain permissions (--domain, including all/docs/drive), missing scopes, revoking authorization, or handling notice JSON.
lark-im
open.feishu.cn
飞书即时通讯：收发消息和管理群聊。发送和回复消息、搜索聊天记录、管理群聊成员、上传下载图片和文件、管理表情回复、发送应用内/短信/电话加急、发送和处理交互卡片（Interactive Card）、监听卡片按钮回调（card.action.trigger）。当用户需要发消息、查看或搜索聊天记录、下载聊天中的文件、查看群成员、搜索群、创建群聊或话题群、管理标记数据、管理 Feed 置顶（添加/移除/查询置顶会话）、管理标签数据、处理卡片回调时使用。