MCPInstall

competitor-analysis

Analyze competitive landscape to identify strengths, weaknesses, opportunities, and threats. Inform product strategy and positioning based on market insights.

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Install

Works with every agent the skills CLI supports.

npx skills add https://github.com/aj-geddes/useful-ai-prompts --skill competitor-analysis
  1. 01

    Install

    Run the command in your project. The CLI asks which agents to install for.

  2. 02

    Describe the task

    Ask your agent for something this skill covers. It loads competitor-analysis automatically when relevant.

  3. 03

    Review the result

    The agent follows the SKILL.md steps, scripts and references bundled with the skill.

SKILL.md

The instructions your agent reads when the skill is triggered.

Competitor Analysis

Table of Contents

Overview

Systematic competitor analysis reveals market positioning, identifies competitive advantages, and informs strategic product decisions.

When to Use

  • Product strategy development
  • Market entry planning
  • Pricing strategy
  • Feature prioritization
  • Market positioning
  • Threat assessment
  • Investment decisions

Quick Start

Minimal working example:

# Identify and categorize competitors

class CompetitorAnalysis:
    COMPETITOR_TYPES = {
        'Direct': 'Same market, same features',
        'Indirect': 'Different approach, same problem',
        'Adjacent': 'Related market, potential crossover',
        'Emerging': 'New entrants, potential disruptors'
    }

    def identify_competitors(self, market_segment):
        """Find all competitors"""
        return {
            'direct_competitors': [
                {'name': 'Competitor A', 'market_share': '25%', 'founded': 2015},
                {'name': 'Competitor B', 'market_share': '18%', 'founded': 2012}
            ],
            'indirect_competitors': [
                {'name': 'Different Approach A', 'method': 'AI-powered'}
            ],
            'emerging_threats': [
                {'name': 'Startup X', 'funding': '$10M Series A', 'differentiator': 'Mobile-first'}
            ]
        }

// ... (see reference guides for full implementation)

Reference Guides

Detailed implementations in the references/ directory:

GuideContents
Competitor IdentificationCompetitor Identification
Competitive MatrixCompetitive Matrix
SWOT AnalysisSWOT Analysis
Competitive Insights ReportCompetitive Insights Report

Best Practices

✅ DO

  • Analyze current and emerging competitors
  • Monitor competitor activities regularly
  • Understand customer perception of competition
  • Use competitive insights to inform strategy
  • Focus on differentiation, not just comparison
  • Include market trends in analysis
  • Update competitive analysis quarterly
  • Share insights across organization
  • Use data to back up claims
  • Consider indirect competitors too

❌ DON'T

  • Obsess over competitor pricing
  • Copy competitor features blindly
  • Ignore emerging threats
  • Use only marketing materials for analysis
  • Focus only on feature comparison
  • Neglect customer feedback on competition
  • Make analysis too complex
  • Hide uncomfortable truths
  • Change strategy based on every competitor move
  • Ignore your competitive advantages

FAQ

What does the competitor-analysis skill do?

Analyze competitive landscape to identify strengths, weaknesses, opportunities, and threats. Inform product strategy and positioning based on market insights.

How do I install competitor-analysis?

Run npx skills add https://github.com/aj-geddes/useful-ai-prompts --skill competitor-analysis in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/competitor-analysis/ (personal) or .claude/skills/competitor-analysis/ (project).

Which AI agents can use competitor-analysis?

Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.

Is competitor-analysis safe to install?

No partner security audit is available yet. Skills can run commands and scripts, so read the SKILL.md and any bundled files before installing.

Who maintains competitor-analysis?

It is published by aj-geddes in aj-geddes/useful-ai-prompts. It has 603 recorded installs.

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