# Content Brief: [Title Suggestion]

## Template
**Recommended**: [template-name]: [1-sentence rationale]
**Template file**: `${CLAUDE_SKILL_DIR}/../blog/templates/[type].md`

## Target Keywords
- **Primary**: [keyword]: [monthly search volume from a named tool and date, or "not measured"; never estimate it]
- **Secondary**: [keyword 1], [keyword 2], [keyword 3]
- **Questions**: [question 1], [question 2], [question 3]

## Search Intent
[Informational/Commercial/Transactional]: [1-2 sentence explanation of
what the searcher wants]

## Content Parameters
- **Word count**: [2,000-2,500] words
- **Reading level**: Flesch 60-70 (expert-accessible)
- **Format**: [Markdown/MDX/HTML]
- **H2 sections**: [6-8]
- **Images**: as the topic needs (original assets, product screenshots, diagrams, or licensed stock); no fixed count
- **Charts**: as the evidence needs, via built-in blog-chart, choosing the clearest chart type; no fixed count
- **FAQ items**: Optional 3-5 when People Also Ask or user questions warrant them; not a Google rich-result target

## Recommended Title
[Clear title that identifies the page and matches search intent]

Alternative titles:
1. [Option 2]
2. [Option 3]

## Meta Description
[Accurate, page-specific summary that matches the visible content]

## TL;DR Draft
> **TL;DR:** [Concise optional summary with the key finding and verified support
> when needed.
> Should be self-contained; a reader who only reads this box gets the
> core value of the article.]

## Information Gain Opportunities
- **[ORIGINAL DATA]**: [Suggestion for proprietary data, survey, experiment,
  or benchmark the author can produce to differentiate this post]
- **[PERSONAL EXPERIENCE]**: [Include only when the author supplies the actual
  methodology, evidence, and results. Otherwise omit this marker and propose a
  sourced analysis or unique insight without a first-hand claim.]
- **[UNIQUE INSIGHT]**: [Suggestion for contrarian take, novel analysis,
  or non-obvious connection that competitors have not covered]

## Content Outline

### Introduction
- Hook: [Specific reader problem, useful finding, or supported evidence]
- Problem: [What challenge does the reader face?]
- Promise: [What will they learn?]
- TL;DR box placement (after hook, before first H2)

### H2: [Intent-Matched Heading]
- **Answer-first**: Open with the section's useful conclusion and support it
- Cover: [subtopic 1], [subtopic 2]
- **Image**: [Description of recommended image]
- **Key stat**: [Specific statistic to include]

### H2: [Intent-Matched Heading]
- **Answer-first**: Open with the section's useful conclusion and support it
- Cover: [subtopic 1], [subtopic 2]
- **Chart**: [Type] showing [data description]
- **Key stat**: [Specific statistic to include]

[... repeat for 6-8 sections ...]

### Optional FAQ Section (3-5 items)
1. [Question]: Answer with [stat + source when factual and relevant]
2. [Question]: Answer with [stat + source when factual and relevant]
3. [Question]: Answer with [stat + source when factual and relevant]

### Conclusion (100-150 words)
- Key takeaways (bulleted)
- Call to action: [What should the reader do next?]

## Statistics to Include

| # | Statistic | Source | Year | Section |
|---|-----------|--------|------|---------|
| 1 | [stat] | [source + URL] | 2025 | H2: Section 1 |
| 2 | [stat] | [source + URL] | 2026 | H2: Section 2 |
| ... | ... | ... | ... | ... |

## Evidence-Backed Section Plan
For important claims, plan a self-contained explanation with enough context
and verified support to stand alone. Do not prescribe a word band or require a
statistic for every section.

| Section | Claim Focus | Supporting Evidence | Source |
|---------|--------------|----------|--------|
| H2: [Section 1] | [Core claim this section makes] | [stat] | [source] |
| H2: [Section 2] | [Core claim this section makes] | [stat] | [source] |
| H2: [Section 3] | [Core claim this section makes] | [stat] | [source] |
| ... | ... | ... | ... |

## Cover Image

| Option | Details |
|--------|---------|
| Photo cover | [Pixabay/Unsplash/Pexels search terms for wide hero image] |
| Generated SVG | [Text-on-gradient concept with key stat, if data-heavy topic; sanitize to remove scripts and event attributes, or rasterize to PNG before publishing] |
| Dimensions | 1200x630 (OG-compatible) |

## Visual Element Plan

| # | Type | Data | Section |
|---|------|------|---------|
| 1 | [Bar chart] | [Data description] | H2: Section 2 |
| 2 | [Donut chart] | [Data description] | H2: Section 4 |
| 3 | [Image: Pixabay] | [Search terms] | H2: Section 1 |
| 4 | [Image: Pixabay] | [Search terms] | H2: Section 3 |

## Competitive Gaps to Exploit
1. [What competitors miss that we should cover]
2. [Unique angle or original data we can provide]
3. [Format advantage: charts/visuals competitors lack]

## Internal Link Architecture
- **Link TO** (from this new post to existing pages):
  1. [Page title/URL] - anchor text: "[descriptive anchor]"
  2. [Page title/URL] - anchor text: "[descriptive anchor]"
  3. [Page title/URL] - anchor text: "[descriptive anchor]"
  4. [Page title/URL] - anchor text: "[descriptive anchor]"
  5. [Page title/URL] - anchor text: "[descriptive anchor]"
- **Link FROM** (update these existing pages to link to this new post):
  1. [Page title/URL] - anchor text: "[descriptive anchor]"
  2. [Page title/URL] - anchor text: "[descriptive anchor]"
  3. [Page title/URL] - anchor text: "[descriptive anchor]"
  4. [Page title/URL] - anchor text: "[descriptive anchor]"
  5. [Page title/URL] - anchor text: "[descriptive anchor]"
- **Pillar connection**: [Which pillar page this belongs to, if applicable]
- **Cluster position**: [Hub / Spoke / Standalone]

## E-E-A-T Signals to Include
- **Experience**: [Ask for and include first-hand insight, a case study, or test
  results only when the user supplies supporting methodology, evidence, and
  results; otherwise use differentiated sourced synthesis without implying
  personal experience]
- **Expertise**: [Author credentials relevant to topic]
- **Authority**: [Industry recognition, citations, partnerships]
- **Trust**: [Transparency, sourced data, no self-promotion]

## Distribution Plan
- **Reddit**: [Specific subreddits (r/sub1, r/sub2), posting approach (value-first
  comment vs. link post), authentic participation strategy, timing]
- **YouTube**: [Video companion concept, estimated length, key visuals from the
  post to reuse, thumbnail idea]
- **LinkedIn**: [Article excerpt angle, target audience segment, best posting
  time for the niche, engagement hook]
- **Email**: [Newsletter excerpt (2-3 sentences), subject line suggestion,
  CTA linking back to the full post]
- **Twitter/X**: [Thread hook (first tweet), 3-5 key tweet ideas built from
  statistics in the post, hashtag suggestions]