ads-plan
Create a professional paid-advertising strategy covering objectives, economics, platform selection, campaign architecture, audiences, budget, creative, measurement, experiments, governance, rollout, and reporting. Use for ad plan, media plan, PPC strategy, paid-social strategy, campaign architecture, advertising roadmap, or channel planning.
- Installs
- 4K
- Last 24h
- +25
- Trending rank
- #4992
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Install
Works with every agent the skills CLI supports.
npx skills add https://github.com/agricidaniel/claude-ads --skill ads-plan- 01
Install
Run the command in your project. The CLI asks which agents to install for.
- 02
Describe the task
Ask your agent for something this skill covers. It loads ads-plan automatically when relevant.
- 03
Review the result
The agent follows the SKILL.md steps, scripts and references bundled with the skill.
Security audits
Independent scans of the skill's instructions and bundled files.
SKILL.md
The instructions your agent reads when the skill is triggered.
Paid Media Plan
- Read the setup profile, business economics, evidence, current account state, and relevant industry template as optional input.
- Define objective, customer, offer, conversion, value, constraints, geography, regulated category, time horizon, and success criteria.
- Evaluate channel roles and exclusions from first principles; do not require every
supported platform. For a channel outside the twelve-platform contract, load
ads/references/additional-platforms.md(resolve it from the plugin root, the directory that holdsads/andskills/, or from the skills directory in a standalone install) and return a research lead unless its current buying, eligibility, measurement, and creative evidence is present. - Before proposing Meta budgets, learning-phase expectations, bidding,
consolidation, or performance forecasts, collect the account, Pixel, and
conversion cold-start dimensions per the contract in
skills/ads-meta/SKILL.md. When any dimension is cold orunknown, plan for measurement validation, explicit creative hypotheses, staged reversible tests, and confidence labels; do not apply mature-account benchmarks to missing history. - Specify campaign architecture, audience strategy, creative system, budget and pacing, measurement, experiments, policy controls, and operating cadence.
- Phase prerequisites before launch, learning, optimization, and scale.
- Assign every action an owner, timing, dependency, guardrail, evidence, success measure, and rollback or exit condition.
- Return canonical JSON and render the requested human plan.
A plan is advisory. It becomes an account change only through launch or optimize mutation gates.
FAQ
What does the ads-plan skill do?
Create a professional paid-advertising strategy covering objectives, economics, platform selection, campaign architecture, audiences, budget, creative, measurement, experiments, governance, rollout, and reporting. Use for ad plan, media plan, PPC strategy, paid-social strategy, campaign architecture, advertising roadmap, or channel planning.
How do I install ads-plan?
Run npx skills add https://github.com/agricidaniel/claude-ads --skill ads-plan in your project. The skills CLI detects the agents you use and copies the skill into the right folder. For Claude Code you can also place the skill folder at ~/.claude/skills/ads-plan/ (personal) or .claude/skills/ads-plan/ (project).
Which AI agents can use ads-plan?
Any agent that supports the open Agent Skills format (a folder with a SKILL.md file), including Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, Windsurf, Cline, OpenCode and more.
Is ads-plan safe to install?
Security partners have reviewed it: Gen Agent Trust Hub passed; Socket passed; Snyk passed; Runlayer flagged items to review; ZeroLeaks passed. As with any skill, read the SKILL.md and bundled scripts before installing.
Who maintains ads-plan?
It is published by agricidaniel in agricidaniel/claude-ads. It has 4,009 recorded installs.
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